http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 14:30:50 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/12/virgin-group-enters-environmentally-friendly-water-industry-headlines.html Thu, 08 Dec 2011 22:38:18 +0000 Sir Richard Branson is looking for an agency to handle advertising for a new water venture that it plans to launch next year.]]> http://www.psfk.com/2011/12/richard-branson-explains-why-he-is-the-opposite-of-steve-jobs-headlines.html Tue, 06 Dec 2011 22:03:56 +0000 The megabrand guru holds forth on why he loves competition.]]> http://www.psfk.com/2011/11/sir-richard-branson-we-must-learn-that-doing-good-is-good-for-business-headlines.html Mon, 21 Nov 2011 18:19:51 +0000 The business guru says the purchase of Northern Rock is part of his way to shake up the banking industry.]]> http://www.psfk.com/2011/11/virgin-teams-up-with-facebook-to-launch-worldwide-social-media-marathon.html Wed, 16 Nov 2011 16:36:33 +0000 The billion-dollar conglomerate is out to launch a simultaneous campaign to engage with its fans all over the world. ]]> http://www.psfk.com/2011/10/branson-to-create-ethical-banks-headlines.html Tue, 18 Oct 2011 16:04:05 +0000 As the worldwide company puts in a bid to takes over branches of Northern Rock bank, it promises to revamp the banking system in the process.]]> http://www.psfk.com/2011/10/virgin-galactic-announces-the-worlds-first-commercial-spaceport-headlines.html Tue, 18 Oct 2011 04:18:31 +0000 The British airline is getting closer to being ready to send anyone to space. ]]> http://www.psfk.com/2011/10/live-from-psfk-conference-san-francisco-rob-schuham-and-john-bielenberg-of-common.html Fri, 07 Oct 2011 16:29:26 +0000 COMMON co-founders discuss their past and upcoming projects and how to mine the social community for support and inspiration.]]> http://www.psfk.com/2011/06/simple-cardboard-packaging-houses-one-of-the-worlds-most-expensive-olive-oils.html Thu, 16 Jun 2011 14:39:52 +0000 An unassuming cardboard design houses one of the most expensive virgin olive oil products in the world. ]]> http://www.psfk.com/2011/05/ed-cotton-does-your-brand-speak-human.html Wed, 18 May 2011 14:26:48 +0000 The failure of language to bridge the gap and create more humanity and warmth is a big opportunity that could be seized.]]> http://www.psfk.com/2011/04/wanted-astronaut-to-fly-spaceship.html Tue, 12 Apr 2011 15:41:28 +0000 Virgin Galactic has launched its search for Pilot-Astronauts - "prior spaceflight experience is an advantage". Virgin Galactic]]> http://www.psfk.com/2011/04/virgin-oceanic-to-explore-the-deepest-parts-of-the-worlds-oceans.html Wed, 06 Apr 2011 16:23:59 +0000 Richard Branson's expedition will carry out a two-fold educational and scientific purpose, and will serve to help increase public awareness of our impact on marine life. ]]> http://www.psfk.com/2010/11/online-all-the-time-virgins-ipad-magazine-launches-today.html Tue, 30 Nov 2010 19:23:30 +0000 Mixing the best of print and digital, "Project Magazine" will be filled with interactive content that will be constantly updated.]]> http://www.psfk.com/2010/06/grant-mccracken-what-virgin-can-learn-from-apple-and-three-other-thoughts-on-a-plane.html Mon, 14 Jun 2010 16:27:18 +0000 Observations on the customer service practices of major brands.]]> http://www.psfk.com/2010/03/psfk-conference-speaker-interview-adam-wells.html Thu, 25 Mar 2010 15:33:57 +0000 Adam Wells will be one of the speakers at our upcoming PSFK Conference 2010, taking place on April 9th. Adam is the Design Director incubating new ventures & experiences for Virgin Group USA.]]> http://www.psfk.com/2010/01/pics-boarding-pass-fail-fixing-bad-design.html Tue, 05 Jan 2010 16:30:23 +0000 After experiencing the frustrating design of Delta Airline's boarding pass, Tylern Thompson got to work sketching his own version.]]> http://www.psfk.com/2009/10/ebook-etrash-or-ewank.html Tue, 20 Oct 2009 07:00:04 +0000 George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.]]> http://www.psfk.com/2009/08/good-brands-report-lessons-from-the-top-10-brands.html Thu, 06 Aug 2009 14:52:21 +0000 Google Experiment rapidly, embrace failure. Apple Every aspect of your brand should be as good as the product. Zipcar Stop selling products, start selling services. GOOD Magazine Set the agenda and let your customers spread the conversation. Amazon Identify parts of our business that could be offered as additional services. Facebook Create the playground and let your customers define your offering. Virgin Think big , think small. Amaze customers with your audacity, please them with your attention to detail and customer service. Twitter Stay flexible, allow your audience to dictate how your services or products are used. IKEA Take aRead more...]]> http://www.psfk.com/2009/08/good-brands-report-virgin-7.html Wed, 05 Aug 2009 20:01:29 +0000 The Virgin Group continues to make headlines, bringing its fun and irreverent personality to new and old business segments alike. Exemplified by its recently launched Virgin America airline, Virgin has listened to consumers, identified problems easily fixed, and executed in flawless fashion. Small conveniences, such  as in-flight Internet connectivity, a newly designed in-flight entertainment system, and a new food service model has made the airline a top pick for fliers. Lesson for Business: Think big, think small. Amaze customers with your audacity, please them with your attention to detail. “When you see the Virgin name on something, you know itRead more...]]> http://www.psfk.com/2009/06/spaceport-america.html Mon, 22 Jun 2009 14:55:42 +0000 Virgin recently broke ground on the site of their spaceport in New Mexico. In less than 20 months, the company hopes to construct a 3000 ft runway and facilities called Spaceport America to act as the launching pad for Virgin Galactic and other space-bound flights. The BBC has this report on the project that had been designed by Lord Foster: A quick look at the stats and figures on the site provides some interesting reading about how the new site plans to use sustainable methods to offset some of its carbon footprint: • Earth Tubes under the earth berm toRead more...]]> http://www.psfk.com/2009/06/virgin-broadband2go.html Tue, 16 Jun 2009 09:05:53 +0000 Virgin Mobile’s newly-announced Broadband2Go service will give customers a contract-free option for portable broadband. Users will receive a pre-paid 3G broadband USB dongle for $150, which they can then pre-load with a certain amount of data useage; $10 for 100MB, $20 for 250MB, $40 for 600MB and $60 for 1GB. Service will expire after 10 days for the 100MB plan, and after 30 days for all others. [via Engadget]]]> http://www.psfk.com/2009/06/solving-puzzles-35000-feet-above-ground.html Tue, 02 Jun 2009 13:35:30 +0000 Virgin is teaming up with Google to promote cloud computing. On June 24th, the Day in the Cloud Challenge, lets players compete versus others either on the ground or while flying in one of Virgin’s flights through WiFi. If you’re flying Virgin that day, you’ll receive free WiFi to join the challenge. But if you have work to do, you can opt to share documents, email, browse websites or anything you normally do back at the office. Whether you can teleconference is not clear, though it might be fun to collaborate on solving a puzzle while flying.]]> http://www.psfk.com/2009/04/virgin-atlantics-entrepreneurial-pitchtv.html Wed, 22 Apr 2009 15:15:12 +0000 Virgin Atlantic recently unveiled an in-flight entertainment service that lets travelers browse a video collection of entrepreneurial business ideas.  The dedicated channel, dubbed PitchTV, hopes to attract the airline’s business passengers and allows a simple way for those interested to contact the entrepreneurs directly.  It’s an innovative way to connect new ideas with the necessary venture capital to make it possible. Those with ideas can upload videos to Virgin’s website and those with the highest rating will be featured on the airline’s service, which is rotated monthly.  One interesting idea we found was ShareMeme, a mini-service that allows you toRead more...]]> http://www.psfk.com/2006/07/virgin_fuels.html Mon, 31 Jul 2006 02:02:55 +0000 Dickie B is planning to invest $1 billion into the development of alternative fuels over the next four years.]]> http://www.psfk.com/2006/04/guardian_interview_with_richard_branson.html Fri, 28 Apr 2006 15:46:38 +0000 There's a very interesting interview with Dickie B over on the Guardian. Highlights include where the exploration of the creation and sales of the various units within the Virgin brand umbrella. ]]>