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Virtual Reality
[News] Xiaomi launches Daydream 4 VR headset
[Insight] 52% Of People Are More Likely to Buy From Brands That Use VR, Says Study
Advertising july 20, 2016

Jack In The Box Tests The Waters Of VR Marketing

The American fast food chain joins numerous brands in creating a virtual experience to support the launch of its new menu item.

Retail july 15, 2016

McDonald’s Brings Virtual Reality Into Its Restaurants

A Singapore branch of the popular fast food chain is innovating its locations with emerging technologies

[News] Google abandons consumer VR headset in favor of experimental VR projects
Augmented & Virtual Reality july 11, 2016

Oculus Is Working On VR You Can Feel

The technology company's next project will fool more than just the eyes and ears

Augmented & Virtual Reality july 8, 2016

Google Gives Artists A New Way To Animate

Daydream Labs has developed the simplest 3D animation concept yet

Augmented & Virtual Reality july 5, 2016

How Machine Vision Could Reshape The Future Of Digital Interactions

A startup is developing new gesture recognition technologies that are able to track how consumers use their devices and consume content

Advertising july 1, 2016

How The NY Times Is Using Virtual Reality To Revitalize Storytelling

The publication's film and VR app won the Grand Prix Award at the Cannes Lions Festival

Augmented / Virtual Reality june 28, 2016

This Device Is Designed To Distract You From Pain With Virtual Reality

Mixed reality that removes us from the present might become hospitals' solution to chronic pain

Fitness / Sport june 24, 2016

Virtual Fitness Platform Lets You Workout Anywhere In The World

French VR company uses HTC Vive to create immersive training experiences

[Stat] Less than 1% of the world knows about VR, says Google VP
Op-Ed june 23, 2016

Cannes Report: Virtual Reality And Its Unintended Consequences

Liam Fay-Fright, founding partner of Common Industry, surveys the rush to VR activations at this year's Cannes Lions Festival

Augmented / Virtual Reality june 7, 2016

Instantly Turn A Tumblr Page Into A VR Art Gallery

This simple web tool converts a blog into an immersive VR space

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