Virtual replica of a real store lets visitors buy items directly off the displays.
The underground store in Toronto, co-branded with Mattel, will make holiday shopping easier for tech-savvy commuters.
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The supermarket has partnered with augmented reality platform Aurasma to bring virtual window shopping to its central London locations.
John Lewis trials window display with QR codes for shoppers to conveniently purchase items.
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Marketers are setting up QR code based stores in transit hubs around the globe.
British department store Debenhams lets shoppers virtually browse and try on dresses in public places.
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You can navigate around the virtual store, viewing product details, seeing items on a model and adding them to your shopping bag.
UK grocery giant tested out a virtual grocery store, the ultimate convenience, on the platforms of Korean public transit.