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visual identity
Advertising april 4, 2016

Designing Netflix’s New Global Identity

Netflix's visual identity represents company's outlook on the future

Advertising april 30, 2014

Jewish Museum’s New Identity Harkens Back To Historic Design System [Pics]

Sagmeister & Walsh use "Sacred Geometry" to give unified meaning to a collection of 30,000 items.

Advertising june 11, 2013

How Google Constructs Its Visual Identity [Pics]

A senior designer has published the company’s graphic design guidelines.

Advertising december 6, 2012

Heineken Opens Advertising Archives, Invites Fans To ‘Remix’ Its Past Visual Identity

To celebrate the brand’s 140th birthday, it is challenging designers to create an iconic bottle of the future.

Advertising august 27, 2012

How Much Did Famous Logos Cost To Design? [Gallery]

A look at the price tag of some famous logo redesigns- including the recent Microsoft change- begs the question, what's the value of a logo?

Advertising october 17, 2011

‘Opposites’ Posters Get To The Core Of Brand Design

Students create a series of posters that capture the essence of trademark design in a class hosted by Chermayeff & Geismar.

Advertising april 19, 2010

(Pics) Trusto Corp Rebrands Human Behavior

Over the weekend, we came across a new interpretation of product placement in New York City's shopping establishments.

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