Volkswagen believes that injecting a healthy dose of fun into the often mundane tasks in our daily lives, such as choosing the stairs or remembering to recycle, is the best method for positive influencing our behaviors.

George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.

“Can we get more people to choose the stairs by making it fun to do?” This is the question posed by a group in Stockholm, Sweden who converted the stairs of a subway exit into a giant piano.

Volkswagen have released a new campaign to support the launch of their latest vehicle, the VW Tiguan. Called The People’s Reviewer, they rolled out a search for a new type of car reviewer. Over 1000 people applied for the role via YouTube and email entries. This was whittled down to nine contestants, who were then given the opportunity to drive the Tiguan for a week, try out its features, and record a short video review. Starting September 3rd, the public will vote for the best, and the winner will take home a Tiguan. There’s something in it for the public [...]

Volkswagen is one of the latest brands to launch interactive advertisements which incorporate Twitter, a trend that will no doubt soon become popular if for nothing else than to tap the captive Twitter audience.
Digital marketing agency Eyeblaster is using the micro-blogging service in an attempt to increase the personal relevancy of Volkswagen ads. When you key in your Twitter username, your tweets are scanned to analyze which Volkswagen model would best suit you based on the kind of things you talk about on Twitter. It is one more step in the direction of customized ads, which may seem better than [...]

Volkswagen looks to be on a roll this year. A few weeks ago we picked them as our standout brand from the Detroit Auto Show. This past week in Geneva, the automaker revealed the new Polo. The car has some stunning design details, particularly the headlights and tail lights.  The exterior surface got a lot of added attention but underneath well, quite a lot got taken away. Engineers were able to reduce the overall weight of the vehicle 7.5 percent over the previous model. The weight savings translates to a dramatic increase in fuel economy. This pared with some new [...]