http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 16:43:30 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/01/volkswagen-ipad-ad-park-car.html Fri, 13 Jan 2012 14:30:10 +0000 The interactive ad in Auto Esporte magazine showcases the VW Tiguan's Park Assist feature.]]> http://www.psfk.com/2012/01/volkswagen-up-france.html Thu, 12 Jan 2012 14:15:09 +0000 The latest campaign from the German automaker promotes its new compact vehicle with an arresting outdoor display.]]> http://www.psfk.com/2012/01/volkswagen-ar-print-ads-for-exploring-their-models.html Mon, 09 Jan 2012 13:30:12 +0000 The automaker places interactive ads in a Singapore newspaper that show readers their new models in action.]]> http://www.psfk.com/2012/01/top-five-stories-were-watching-at-the-2012-detroit-auto-show.html Fri, 06 Jan 2012 18:53:50 +0000 Mystery concepts, new electric vehicles, and innovative show stands are some stories we'll be reporting on from Detroit]]> http://www.psfk.com/2012/01/volkswagen-deactivates-blackberry-emails-to-off-duty-staff.html Tue, 03 Jan 2012 14:00:13 +0000 The automaker is curbing company messages to try to achieve a better work-life balance.]]> http://www.psfk.com/2011/11/the-fanwagen-vehicle-prints-out-your-facebook-feed-finds-your-friends.html Tue, 08 Nov 2011 13:11:51 +0000 Volkswagen's latest online campaign converts an iconic vehicle into a socially switched on car. ]]> http://www.psfk.com/2011/11/volkswagen-social-media-vehicle-built-with-facebook-likes.html Fri, 04 Nov 2011 11:50:23 +0000 Vote for your favorite out of the T1 campervan or the Beetle and the winner will be made complete with lots of special features.]]> http://www.psfk.com/2011/09/volkswagen-introduces-single-seat-electric-vehicle.html Mon, 19 Sep 2011 17:16:35 +0000 The NILS concept, shown at the Frankfurt Auto Show, is VW's response to the problem of urban commuting.]]> http://www.psfk.com/2011/09/volkswagen-introduces-buggy-up-beach-car-concept.html Fri, 16 Sep 2011 11:00:34 +0000 At this year's Frankfurt Auto Show, VW unveiled a line of small cars called "Up!", an update on their classic beach buggies.]]> http://www.psfk.com/2011/09/greenpeace-offers-5000-to-attack-volkswagens-winning-ad.html Thu, 08 Sep 2011 12:01:57 +0000 The environmental organization retaliates against the car maker for opposing cuts to CO2 emissions, by creating a competition that will award the best spoof ad.]]> http://www.psfk.com/2011/09/the-week-in-design-sandcrawler-office-fashion-shop-from-bike-parts-vw-commuter-concept.html Mon, 05 Sep 2011 15:51:34 +0000 PSFK curates the latest design ideas and stories you shouldn’t miss from the past week.]]> http://www.psfk.com/2011/08/volkswagen-to-launch-single-seat-electric-car-headlines.html Wed, 24 Aug 2011 16:25:09 +0000 Single-seat cars have never made it into the mainstream, but Volkswagen, famous for the Beetle, will be unveiling its take on the automobile for one on September 8.]]> http://www.psfk.com/2011/07/volkswagen-touareg-sleepwalker-spot.html Tue, 26 Jul 2011 13:36:10 +0000 In this humorous ad, a sleepwalker can't stop finding himself waking up in his VW - even after his wife intervenes.]]> http://www.psfk.com/2011/06/turn-vw-away-from-the-dark-side-video.html Thu, 30 Jun 2011 12:29:58 +0000 Greenpeace launches a campaign to call on car-maker Volkswagen to do more for the environment.]]> http://www.psfk.com/2011/05/volkswagens-data-visualization-experience-what-true-life-costs.html Tue, 24 May 2011 09:05:32 +0000 An informative and engaging site educates and informs on what life - eating, dressing, enjoying, sharing and driving - costs (at least in the UK).]]> http://www.psfk.com/2011/05/vw-concept-has-ipad-holder-for-drivers.html Mon, 16 May 2011 15:32:59 +0000 At the ICFF design fair in New York last weekend, Volkswagen presented a concept car in a booth created to show off design. ]]> http://www.psfk.com/2011/05/vws-new-holographic-dashboard-gps-navigator-video.html Wed, 04 May 2011 16:17:32 +0000 Volkswagen and MIT have been developing the AIDA navigation system for years and the latest concept involves a display that covers the entire dashboard, instrument panel and even the side-view mirrors. ]]> http://www.psfk.com/2011/04/volkswagen-beetle-redesign-rooted-in-heritage.html Mon, 18 Apr 2011 17:54:01 +0000 With a more refined and mature design, VW hopes the 2012 Beetle will appeal to customers globally.]]> http://www.psfk.com/2011/03/this-week-in-design-tron-kitchen-digital-type-store-sleeping-bag-sofa.html Fri, 04 Mar 2011 19:45:23 +0000 PSFK curates the latest design ideas and stories you shouldn’t miss from the past week.]]> http://www.psfk.com/2011/03/braindriver-a-mind-controlled-car.html Wed, 02 Mar 2011 19:00:12 +0000 Using off-the-shelf parts to control an autonomous Volkswagen Passat, the car responds to rudimentary commands like left, right, accelerate, decelerate, and stop. ]]> http://www.psfk.com/2011/01/volkswagen-xl1-worlds-most-efficient-car.html Wed, 26 Jan 2011 14:47:10 +0000 A new concept debuting at the Qatar Motor Show reveals VW's latest effort at producing an extremely efficient vehicle.]]> http://www.psfk.com/2010/12/speed-camera-lottery-drive-legally-and-earn-money.html Wed, 01 Dec 2010 16:00:32 +0000 A simple idea involving a monetary incentive for obeying speed limits is proving to be successful on the roads of Sweden.]]> http://www.psfk.com/2010/11/psfk-tours-volkswagen-in-germany-part-3-of-3.html Mon, 29 Nov 2010 16:37:31 +0000 Our last stop on the Volkswagen tour in Germany takes us to their amazing Transparent Factory. Is this a template for manufacturing in the twenty-first century?]]> http://www.psfk.com/2010/11/psfk-tours-volkswagen-in-germany-part-2-of-3.html Fri, 19 Nov 2010 15:00:12 +0000 Volkswagen gives us a look at their electric car development program and tells us why they are in not hurry to sell EV's.]]> http://www.psfk.com/2010/11/psfk-tours-volkswagen-in-germany-part-1-of-3.html Mon, 15 Nov 2010 19:35:52 +0000 In this first installment of our tour, we visit the Volkswagen R GmbH performance division which gives the people's car some serious kick.]]> http://www.psfk.com/2010/07/teenager-transforms-beetle-into-an-electric-car.html Mon, 26 Jul 2010 11:49:26 +0000 An impressive project to run a vintage vehicle on clean energy.]]> http://www.psfk.com/2010/06/cannes-lions-winners-roundup.html Wed, 30 Jun 2010 14:55:27 +0000 A look at this year's champions - and some thoughts on what they indicate about the direction of branding, advertising and creativity moving forward.]]> http://www.psfk.com/2010/06/case-study-vw-real-racing-gti-iphone-app.html Thu, 17 Jun 2010 19:32:34 +0000 You don't need paid media to obtain trial, awareness or sales leads - but you might need a well-crafted digital gift.]]> http://www.psfk.com/2010/06/volkswagen-builds-fast-lane-slide-in-a-subway.html Thu, 17 Jun 2010 10:26:44 +0000 The car maker brings some fun to an otherwise routine commute in a subway. ]]> http://www.psfk.com/2010/06/vw-transforms-times-square-into-a-park-for-new-2011-jetta-launch.html Wed, 16 Jun 2010 14:39:40 +0000 Ever wonder what Times Square would look like with a lawn?]]>