Scottish whisky makers Johnnie Walker have launched in Singapore a $3,000 blend available in the mall of the airport there. The John Walker is blended from casks from nine distilleries, including some from the company’s hoarded stocks from long-closed distilleries including malt whisky from Glen Albyn and grain whisky from Cambus (both closed in 1983). The whiskies have been blended and given a final final maturation in a 100 year-old wood cask. The product is sold in individually numbered hand-blown Baccarat decanters. Martin Moodie, who has been lucky enough to taste the product, comments on his blog:
That’s not difficult given [...]
July 27, 2009
Johnnie Walker’s $3000 Blend
July 23, 2009
Heat Sensitive Whiskey Packaging
The Burglar is a packaging concept designed for a whiskey by London based agency Fantasist. The packaging is heat sensitive so that when you put your hand on the bottle an image of a wily thief appears beneath your fingerprints.
Read more...June 23, 2009
Putting The “Social” Back Into Social Media Tasting Sessions
We’ve covered the emergence of the social media tasting trend before and are interested in seeing the likes of Macallan dipping their toes in. We’re sure other brands will follow.
One of the most powerful pieces of feedback that we’ve heard about social media tastings, by the likes of Twitter Taste Live, is the fact that they aren’t very sociable if you are at the actual event. Everyone is busy twittering, taking photographs and broadcasting their digital opinions around the web. It works well if you are stuck at home, joining in remotely. But as a physical event, surrounded by [...]
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