http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 14:15:53 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/01/whiskey-tasting-app.html Thu, 12 Jan 2012 16:45:42 +0000 Zeus Jones has developed 'Proof,' a tasting app that provides samples from Scotland's whiskey-making regions and creates a social experience to share with friends.]]> http://www.psfk.com/2012/01/whiskey-flavor-map.html Thu, 05 Jan 2012 14:15:17 +0000 Malts.com develops an easy-to-understand matrix chart that identifies various profiles.]]> http://www.psfk.com/2011/12/glenfiddich-hosts-virtual-whisky-tasting-on-the-brands-microsite-facebook.html Fri, 16 Dec 2011 14:45:56 +0000 Brand ambassador Ian Miller hosted the online event, which was streamed live.]]> http://www.psfk.com/2011/11/photographer-creates-limited-edition-packaging-for-whisky-brand-using-x-ray-machine.html Wed, 16 Nov 2011 13:05:03 +0000 Nick Veasey shoots images of The Macallan's Six Pillars, which will appear on the Sherry Oak 12 year old line this holiday season.]]> http://www.psfk.com/2011/08/ballantines-experiments-with-human-api-by-intercepting-the-artists-mind.html Tue, 09 Aug 2011 17:56:12 +0000 Scottish whiskey company Ballantine's turns to its Facebook fans and three talented artists to conduct a real-time experiment, known as a Human API.]]> http://www.psfk.com/2011/06/johnnie-walker-house-opens-in-shanghai-pics.html Wed, 22 Jun 2011 12:33:44 +0000 The Scottish brand aims to market its whisky to Chinese consumers. ]]> http://www.psfk.com/2011/05/scotland-toasts-new-whisky-powered-bioenergy-plant.html Wed, 04 May 2011 15:51:04 +0000 Up to 9,000 homes to be powered with energy produced by burning waste matter from the whisky-making process.]]> http://www.psfk.com/2010/11/beer-and-shot-pairing.html Wed, 03 Nov 2010 17:14:44 +0000 A bar in San Francisco provides a unique ale & liquor tasting menu. ]]> http://www.psfk.com/2009/07/johnnie-walkers-3000-blend.html Mon, 27 Jul 2009 14:28:05 +0000 Scottish whisky makers Johnnie Walker have launched in Singapore a $3,000 blend available in the mall of the airport there. The John Walker is blended from casks from nine distilleries, including some from the company’s hoarded stocks from long-closed distilleries including malt whisky from Glen Albyn and grain whisky from Cambus (both closed in 1983). The whiskies have been blended and given a final final maturation in a 100 year-old wood cask. The product is sold in individually numbered hand-blown Baccarat decanters. Martin Moodie, who has been lucky enough to taste the product, comments on his blog: That’s not difficultRead more...]]> http://www.psfk.com/2009/07/heat-sensitive-whiskey-packaging.html Thu, 23 Jul 2009 11:53:51 +0000 The Burglar is a packaging concept designed for a whiskey by London based agency Fantasist. The packaging is heat sensitive so that when you put your hand on the bottle an image of a wily thief appears beneath your fingerprints.]]> http://www.psfk.com/2009/06/putting-the-social-back-into-social-media-tasting-sessions.html Tue, 23 Jun 2009 15:41:37 +0000 We’ve covered the emergence of the social media tasting trend before and are interested in seeing the likes of Macallan dipping their toes in. We’re sure other brands will follow. One of the most powerful pieces of feedback that we’ve heard about social media tastings, by the likes of Twitter Taste Live, is the fact that they aren’t very sociable if you are at the actual event. Everyone is busy twittering, taking photographs and broadcasting their digital opinions around the web. It works well if you are stuck at home, joining in remotely. But as a physical event, surrounded byRead more...]]>