Marketers and PR-folk take note, free bike rides just might be the next “pop-up shop” for their universal ability to lure in the general public and it appears retailers are catching on. Topshop and Whole Foods recently gave their customers more reason to turn to the alternative mode of transportation, with two bike-centric store events held in NYC. 
Over the weekend, Anglophiles everywhere took notice when Topshop rolled out their new bicycle club concept, parking a small fleet of blue beach cruisers (decked out with baskets and cupcake stickers) outside their flagship store and making them available for free daily rental [...]

Whole Foods is currently promoting its Whole Planet Foundation which aims to create economic partnerships through microcredit with the poor in communities that supply Whole Foods Market stores with products.

We spotted this ad for Whole Foods Market on the back of Edible magazine. It reads:
Food Labels Should Inform. Not Confess.
Whole Foods

They ask shoppers contribute to their project where they will buy new trash bins and trees for the Square. Customers can rip off $2, $3 and $5 contribution tokens that can be scanned and added to the bill.