http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 12:30:47 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2009/06/burger-kings-new-store-layout-design.html Mon, 08 Jun 2009 14:18:24 +0000 Burger King recently unveiled a new layout design in a store in Spring, Texas, hoping to expand the prototype across the state by the end of the year.  The new theme is heavy on pizazz and incorporates flame imagery across the restaurant.  Technical upgrades include touch-screen LCD menus, game kiosks for the kids, an energy efficient flexible batch broiler to cook extra-thick burgers and most importantly, free Wi-Fi. The drive-thru now sports a waterfall and the roof hopes to bring customers in to the home of the Whopper with red lights mimicking flames.  If the design proves successful, maybe we’llRead more...]]> http://www.psfk.com/2009/01/what-would-you-do-for-a-whopper.html Thu, 08 Jan 2009 21:24:25 +0000 Continuing with their increasingly odd mix of marketing that has recently seen a campaign depicting WHOPPER® Virgins from around the world taking a blind taste against their competitors’ signature sandwiches and the release of a body spray called Flame that promises the “scent of seduction, with a hint of flame-broiled meat,” Burger King has now launched the WHOPPER® Sacrifice application for Facebook. In an interesting bit of social network experimenting, Burger King sets out to answer the question of “What would you do for a Whopper,” by challenging participants to delete ten of their online friends in order to receive a couponRead more...]]>