http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 18:25:36 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/02/psfk-picks-top-five-apps-of-the-week-10.html Sat, 11 Feb 2012 15:55:01 +0000 A roundup of the latest, most fascinating apps we've learned about this past week.]]> http://www.psfk.com/2011/12/psfk-picks-top-five-festive-packaging-ideas.html Thu, 22 Dec 2011 18:00:09 +0000 PSFK gathers the best in holiday marketing to inspire you during the season.]]> http://www.psfk.com/2011/12/round-up-insightful-ideas-from-our-gaming-for-good-salon.html Mon, 05 Dec 2011 17:45:25 +0000 Former Vice President Al Gore, Alex Bogusky and Aaron Dignan discuss various gaming concepts at PSFK's live event this past Friday that rise to the challenge of climate change.]]> http://www.psfk.com/2011/11/wieden-kennedy-technology-is-a-material-not-just-a-tool-video.html Fri, 11 Nov 2011 21:31:44 +0000 Two top creatives from the global ad agency discuss the importance of new kinds of storytelling that will encompass and take advantage of the new platforms we've developed for reaching our audiences.]]> http://www.psfk.com/2011/10/psfk-confernce-san-francisco-videos-debut.html Fri, 28 Oct 2011 20:04:30 +0000 We bring you videos of all the talks from PSFK CONFERENCE SAN FRANCISCO to share the inspiring ideas that were discussed.]]> http://www.psfk.com/2011/10/wieden-kennedy-why-were-not-hiring-creative-technologists-headlines.html Fri, 21 Oct 2011 18:54:48 +0000 "Stop hiring “creative technologists”. Hire coders. Reject compromise on this front, and resist pressure to give in to it. Only hire people to work at the crossover of creative and technology if they have strong, practical, current coding skills." Igor Clark]]> http://www.psfk.com/2011/10/live-from-psfk-conference-san-francisco-nick-barham-and-dan-hon-of-wieden-kennedy.html Fri, 07 Oct 2011 18:41:23 +0000 Global Director of W+K Tomorrow and Global Interactive Creative Director for Nike at W+K discuss their strategy as a creative business and how to break through traditional methods of strategizing. ]]> http://www.psfk.com/2011/10/live-blogging-psfk-conference-san-francisco-today.html Thu, 06 Oct 2011 14:59:36 +0000 Join us as we live-blog the event here on psfk.com, and live-tweet @psfk. ]]> http://www.psfk.com/2011/10/agenda-announced-for-psfk-conference-san-francisco.html Tue, 04 Oct 2011 15:30:20 +0000 Less than three days away, read on to find out what you don't want to be missing at this year's PSFK CONFERENCE SAN FRANCISCO.]]> http://www.psfk.com/2011/09/psfk-conference-speaker-interview-nick-barham-and-dan-hon.html Fri, 23 Sep 2011 16:59:07 +0000 Advertising agency Wieden + Kennedy's Global Director and Creative Director share their insights on difficulties that creative businesses face, how they try to overcome them, and the current industry atmosphere. ]]> http://www.psfk.com/2011/09/psfk-conference-preview-wieden-kennedy-experts-to-discuss-creative-business.html Thu, 22 Sep 2011 14:00:08 +0000 In anticipation of their talk at the upcoming PSFK CONFERENCE SAN FRANCISCO 2011, we take a look at two Wieden + Kennedy speakers' previous talks at PSFK conferences.]]> http://www.psfk.com/2011/09/wieden-kennedy-named-digital-agency-of-the-year-2011-headlines.html Tue, 13 Sep 2011 17:30:31 +0000 Old Spice advertisers Wieden + Kennedy were awarded the Digital Agency of the Year at the Marketing Week Blades awards.]]> http://www.psfk.com/2011/09/psfk-conference-speaker-interview-chris-riley.html Mon, 12 Sep 2011 15:27:56 +0000 Apple's ex-Head of Planning previews his thoughts on the power of social media and the future of traditional media.]]> http://www.psfk.com/2011/08/a-closer-look-at-the-messaging-behind-heineken-lights-pop-up-billboard-gig.html Thu, 18 Aug 2011 18:21:39 +0000 On certain occasions, the billboard becomes perfect...]]> http://www.psfk.com/2011/08/humantwitter-gives-a-shout-out-from-the-audience-at-the-x-games.html Thu, 04 Aug 2011 16:59:49 +0000 This is what a Twitter message looks like when 160 people with letter cards are waiting to spell out your tweet.]]> http://www.psfk.com/2011/07/new-old-spice-man-vs-the-old-old-spice-man.html Sat, 30 Jul 2011 15:05:44 +0000 In a social media-fueled, real-time duel, the (original) Old Spice Man has accepted new Old Spice guy Fabio's challenge to a 'Mano y Mano' duel on Tuesday, July 26th. While respective real-time, personalized videos are looking familiar, we hope tomorrow's duel will surprise.]]> http://www.psfk.com/2011/06/wieden-kennedy-shop-and-the-rise-of-the-agencyretail-hybrid.html Thu, 16 Jun 2011 14:27:14 +0000 A review of last night's W+K Pop-Up SHOP event.]]> http://www.psfk.com/2011/02/chris-riley-whose-work-is-it-anyway.html Thu, 24 Feb 2011 21:02:51 +0000 Tension is the elemental force of creativity. Creativity is about making something new, pulling it out of the universe and presenting it to us so that we see differently and feel new feelings. A power of photography is that it plays with our sense of reality. ]]> http://www.psfk.com/2011/01/nikes-new-site-uses-html5-to-scroll-towards-a-better-world.html Tue, 04 Jan 2011 13:40:06 +0000 Nike's Better World site launched yesterday, developed (by W+K) in the much-discussed and lauded HTML5.]]> http://www.psfk.com/2010/11/video-dan-hon-psfk-conference-london-2010.html Mon, 01 Nov 2010 20:55:23 +0000 The senior member of Wieden + Kennedy's creative team shares his thoughts on the future of gaming.]]> http://www.psfk.com/2010/10/dominos-behind-the-pizza.html Mon, 25 Oct 2010 11:51:29 +0000 The latest campaign for Domino's Pizza employs transparency to demonstrate the natural origins of their ingredients.]]> http://www.psfk.com/2010/09/the-advertising-creative-process-illustrated.html Thu, 02 Sep 2010 10:58:43 +0000 A new book offers an insider's guide to the process of generating great ideas.]]> http://www.psfk.com/2010/08/nikes-i-am-the-rules.html Fri, 20 Aug 2010 10:37:54 +0000 The new campaign is the latest to celebrate non-comformity and self-expression.]]> http://www.psfk.com/2010/08/levis-recognizes-all-asses-were-not-created-equal.html Thu, 12 Aug 2010 20:49:25 +0000 The Curve ID campaign is the latest in a recent slew of campaigns to embrace women's curves.]]> http://www.psfk.com/2010/08/psfk-presents-the-future-of-health-creative-agencies-respond.html Tue, 03 Aug 2010 15:09:16 +0000 PSFK challenged advertising and design agencies from around the world to react to the Future of Health report. They were tasked with developing concepts in the form of products, services or communications that addressed one or more of the needs set forth by UNICEF. ]]> http://www.psfk.com/2010/07/george-parker-the-world%e2%80%99s-second-oldest-profession.html Tue, 27 Jul 2010 11:05:39 +0000 George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.]]> http://www.psfk.com/2010/07/silver-fish-hand-catch-a-new-benchmark-for-social-media-campaigns.html Fri, 16 Jul 2010 18:42:44 +0000 A recap of Old Spice's amazingly talked-about custom videos.]]> http://www.psfk.com/2010/07/levis-go-forth-puts-a-face-on-americas-struggling-workers.html Thu, 08 Jul 2010 17:14:26 +0000 An integrated campaign showcases individual residents of the town of Braddock, PA - and their contributions to, and role within the town.]]> http://www.psfk.com/2010/06/video-new-old-spice-man-mercial.html Wed, 30 Jun 2010 18:02:40 +0000 Upping the ante on the "I'm on a horse" concept, a new commercial within the "Man Your Man Could Smell Like" campaign takes the man to more adventurous places]]> http://www.psfk.com/2010/06/cannes-lions-winners-roundup.html Wed, 30 Jun 2010 14:55:27 +0000 A look at this year's champions - and some thoughts on what they indicate about the direction of branding, advertising and creativity moving forward.]]>