http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 21:04:32 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/01/nike-interactive-video.html Thu, 19 Jan 2012 16:51:05 +0000 'Quick Controls Chaos' allows you to interact with a live-action basketball game, but is there too much stimulation in the ad to process?]]> http://www.psfk.com/2011/12/honda-civic-interactive-360%c2%ba-film-invites-viewers-to-explore-alaskan-ice-caves-underwater-art-museums.html Wed, 21 Dec 2011 12:58:26 +0000 "Off the Grid" was created by Wieden + Kennedy to support the launch of the new 2012 model.]]> http://www.psfk.com/2011/12/dine-with-far-away-family-friends-at-wieden-kennedys-virtual-holiday-dinner.html Mon, 19 Dec 2011 13:30:58 +0000 Guests call into the meal via Skype and their faces appear on screens attached to dolls.]]> http://www.psfk.com/2011/12/the-new-business-model-video.html Thu, 01 Dec 2011 17:13:23 +0000 Businesses have begun to try to reach their target markets using updated strategies like increased transparency and emotionally appealing narratives to give their products and services some personality.]]> http://www.psfk.com/2011/11/hondas-online-experiment-game-challenges-players-to-create-chain-reactions-video.html Thu, 24 Nov 2011 12:25:43 +0000 Wieden + Kennedy create six physics-based levels that require you to place pop-up boxes in sequence.]]> http://www.psfk.com/2011/11/wieden-kennedy-technology-is-a-material-not-just-a-tool-video.html Fri, 11 Nov 2011 21:31:44 +0000 Two top creatives from the global ad agency discuss the importance of new kinds of storytelling that will encompass and take advantage of the new platforms we've developed for reaching our audiences.]]> http://www.psfk.com/2011/10/explosive-water-projections-celebrate-the-launch-of-the-jordan-melo-m8-video.html Thu, 27 Oct 2011 11:57:29 +0000 Wieden + Kennedy introduce the new sneakers with a three-storey-tall image of Carmelo Anthony.]]> http://www.psfk.com/2011/09/psfk-conference-san-francisco-who-or-what-are-influencers.html Thu, 08 Sep 2011 11:17:12 +0000 On October 6, we will bring together the world’s agenda setters from both established and emerging organizations to bring to life the conversations that take place daily on PSFK.com.]]> http://www.psfk.com/2011/08/speakers-announced-for-psfk-conference-san-francisco.html Wed, 24 Aug 2011 17:52:31 +0000 On October 6, we will bring together the world’s agenda setters from both established and emerging organizations to bring to life the conversations that take place daily on PSFK.com.]]> http://www.psfk.com/2011/08/target-campaign-made-up-of-more-than-125-ads-from-wk.html Mon, 15 Aug 2011 11:59:27 +0000 The 15-second slice-of-life spots advertise the company's variety of products.]]> http://www.psfk.com/2011/08/young-designer-spoofs-wieden-kennedy-12-website.html Wed, 03 Aug 2011 11:28:24 +0000 Kate Digilio imitates the ad agency's website style in the hope of joining their year-long creative program.]]> http://www.psfk.com/2011/07/nestea-invades-moscows-red-square-video.html Tue, 12 Jul 2011 18:45:22 +0000 Wieden + Kennedy's print campaign for the iced tea brand includes a huge billboard in Russia's capital city.]]> http://www.psfk.com/2011/06/wiedenkennedys-pop-up-shop.html Fri, 10 Jun 2011 12:40:39 +0000 The advertising agency will be presenting a 5-day fashion event with pieces from a wide range of designers.]]> http://www.psfk.com/2011/05/dodger-charger-fights-against-the-robots-video.html Wed, 04 May 2011 11:19:52 +0000 Wieden + Kennedy spoof technological saturation with its futuristic new commercial for the 2011 Dodge Charger.]]> http://www.psfk.com/2011/04/transmedia-storytelling-what-is-it.html Wed, 20 Apr 2011 16:54:58 +0000 Wait a minute, what exactly is 'transmedia storytelling' again? We explore the concept in advance of next week's PSFK SALON LOS ANGELES.]]> http://www.psfk.com/2011/03/portlandia-spoofs-wieden-kennedy-hilarity-ensues.html Mon, 14 Mar 2011 16:30:10 +0000 The ad agency is the target of new series Portlandia's bang-on humor.]]> http://www.psfk.com/2011/02/iphone-interacts-with-new-honda-tv-ad.html Thu, 03 Feb 2011 09:00:06 +0000 The first example of sound-syncing technology being used in a television ad.]]> http://www.psfk.com/2010/08/body-language-wieden-kennedy-new-york-responds-to-psfk-future-of-health-report.html Tue, 03 Aug 2010 15:34:30 +0000 Combining wearable sensors with your mobile device to create a real conversation between you and your body.]]> http://www.psfk.com/2010/02/ad-nikes-everyone-gets-knocked-down.html Thu, 18 Feb 2010 14:31:46 +0000 Here's a stirring ad from Nike that says that sport isn't about who gets knocked down, it's how quickly you get back up. ]]> http://www.psfk.com/2009/07/george-parker-is-the-exxon-valdez-of-advertising-about-to-hit-the-rocks.html Tue, 28 Jul 2009 15:32:20 +0000 In the last week, the bad news about the current state of BDA’s (Big Dumb Agencies,) keeps getting worse. Publicis announced Q2 2009 earnings, saying that the recession, which started in 2007, was “unexpectedly steep,” and the company was facing “increasingly extreme” market corrections. Net income was down nearly 14%, and they are also in the bag to General Motors for $15 million. Over at Omnicom net income was down nearly 25% and they are talking about a further round of layoffs on top of the 3,500 people they’ve axed in the last few months. It’s the same dismal pictureRead more...]]> http://www.psfk.com/2009/06/video-you-came-out-from-we-have-band.html Wed, 10 Jun 2009 15:09:20 +0000 This video for We Have Band stands out with its use of face paint animation. The video was made up of 4,816 separate stills, where each frame had to be re-painted, shot, wiped off, and redrawn. One question we have is why was it made by Wieden+Kennedy? Creatives Ida Gronblom and Fabian Berglund from the agency directed the video and knowing W+K’s wiliness it does make you fear that this is just one big ad for a cosmetics company… [via CP Luv]]]> http://www.psfk.com/2009/03/wieden-kennedys-nokia-competition-shows-that-crowdsourcing-sucks-for-the-crowd.html Fri, 27 Mar 2009 16:33:14 +0000 The recent headphone competition that was run by Nokia by the London office of the advertising agency Wieden Kennedy highlights how much the odds seem stacked against creatives who participate in crowsdsourcing. After receiving entries from creatives with designs of headphones inspired by a favorite track, one of the top prizes was awarded to a designer that works both for Nokia and Wieden Kennedy – an action that specifically goes against the rules of the competition. There is big discussion going on across the web where creative minds are wondering if crowdsourcing has gone too far. A recent Wired magazineRead more...]]>