http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 12:00:44 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/10/wieden-kennedy-why-were-not-hiring-creative-technologists-headlines.html Fri, 21 Oct 2011 18:54:48 +0000 "Stop hiring “creative technologists”. Hire coders. Reject compromise on this front, and resist pressure to give in to it. Only hire people to work at the crossover of creative and technology if they have strong, practical, current coding skills." Igor Clark]]> http://www.psfk.com/2011/09/psfk-conference-speaker-interview-nick-barham-and-dan-hon.html Fri, 23 Sep 2011 16:59:07 +0000 Advertising agency Wieden + Kennedy's Global Director and Creative Director share their insights on difficulties that creative businesses face, how they try to overcome them, and the current industry atmosphere. ]]> http://www.psfk.com/2011/09/psfk-conference-preview-wieden-kennedy-experts-to-discuss-creative-business.html Thu, 22 Sep 2011 14:00:08 +0000 In anticipation of their talk at the upcoming PSFK CONFERENCE SAN FRANCISCO 2011, we take a look at two Wieden + Kennedy speakers' previous talks at PSFK conferences.]]> http://www.psfk.com/2011/09/wieden-kennedy-named-digital-agency-of-the-year-2011-headlines.html Tue, 13 Sep 2011 17:30:31 +0000 Old Spice advertisers Wieden + Kennedy were awarded the Digital Agency of the Year at the Marketing Week Blades awards.]]> http://www.psfk.com/2011/08/a-closer-look-at-the-messaging-behind-heineken-lights-pop-up-billboard-gig.html Thu, 18 Aug 2011 18:21:39 +0000 On certain occasions, the billboard becomes perfect...]]> http://www.psfk.com/2011/08/target-campaign-made-up-of-more-than-125-ads-from-wk.html Mon, 15 Aug 2011 11:59:27 +0000 The 15-second slice-of-life spots advertise the company's variety of products.]]> http://www.psfk.com/2011/01/nikes-new-site-uses-html5-to-scroll-towards-a-better-world.html Tue, 04 Jan 2011 13:40:06 +0000 Nike's Better World site launched yesterday, developed (by W+K) in the much-discussed and lauded HTML5.]]> http://www.psfk.com/2010/11/wieden-kennedy-london-powers-childrens-home-with-energy-saving-initiative.html Tue, 02 Nov 2010 19:33:12 +0000 The agency is using at-a-glance energy information to help employees conserve energy, with the savings re-directed to providing solar power for a children's home in Nairobi.]]> http://www.psfk.com/2010/08/gameification-goals-and-play.html Wed, 25 Aug 2010 19:36:58 +0000 Dan Hon looks at points, badges and what really makes a game in a new essay.]]> http://www.psfk.com/2010/08/psfk-conference-london-speaker-dan-hon-talks-about-the-future-of-gaming.html Tue, 24 Aug 2010 16:06:44 +0000 The senior member of Wieden + Kennedy London’s creative department talks about games and interactivity.]]> http://www.psfk.com/2010/07/levis-go-forth-puts-a-face-on-americas-struggling-workers.html Thu, 08 Jul 2010 17:14:26 +0000 An integrated campaign showcases individual residents of the town of Braddock, PA - and their contributions to, and role within the town.]]> http://www.psfk.com/2010/06/video-new-old-spice-man-mercial.html Wed, 30 Jun 2010 18:02:40 +0000 Upping the ante on the "I'm on a horse" concept, a new commercial within the "Man Your Man Could Smell Like" campaign takes the man to more adventurous places]]> http://www.psfk.com/2009/07/levis-does-an-abercrombie-fitch.html Wed, 08 Jul 2009 17:26:27 +0000 The latest Levi’s campaign to re-brand the dying apparel company leaves us frustrated and a little angry. A campaign by Wieden+Kennedy that was supposed to target Generation O seems to have ignored all the participation and multi-culturalism that this Obama-era is supposed to represent. Instead, we find lone white young men and women running through the hills and towards waves reflecting a misplaced interpretation of freedom. Levi’s and its campaign don’t connect with the great things that are happening in this country, the radiant mix of cultures evolving within it nor the reality of its past. Probably the most appallingRead more...]]> http://www.psfk.com/2007/02/whats-an-insight.html Fri, 09 Feb 2007 22:24:18 +0000 Some planners refer to themselves as customer insight researchers and the best marketing is often said to come from a great customer insight. But is a customer insight?]]> http://www.psfk.com/2006/10/a-copywriters-view-of-complexity.html Mon, 09 Oct 2006 22:04:29 +0000 By now I'm sure that most readers of IF! are familiar with the simplicity vs complex debate. We've covered it here and here. It's a concept that has been born in the mind of Russell Davies and is at the heart of W+K London.]]>