New York bodega offers up street art alongside everyday items in the East Village.
To what extent can online book reviews be trusted and what can authors do in the face of 'attack reviews'?
The residents of Ampleforth Abbey who grow over 70 varieties of apple have brewed beer from an ancient recipe.
The additional information hidden in these little squares of technology make consumers feel closer to the products they are buying.
Fast-moving consumer goods company not longer relying on popular online networks to draw attention to its products, and is turning to word of mouth.
The new campaign provides recommendations to help users discover the best nightlife in their city.
22Squared talk about their smartphone-based research on what triggers brand talk.
The brand challenges the traditional, full-service advertising model - wondering if they could do it better themselves by focusing on generating word-of-mouth.
George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.
Prompted by the increasing number of status updates on Twitter and Facebook, Millward Brown is developing digital word-of-mouth measurement tools for online campaigns.