Tag: word-of-mouth
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Fast-moving consumer goods company not longer relying on popular online networks to draw attention to its...
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The new campaign provides recommendations to help users discover the best nightlife in their city.
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22Squared talk about their smartphone-based research on what triggers brand talk.
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The brand challenges the traditional, full-service advertising model - wondering if they could do it better...
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George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising...
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Prompted by the increasing number of status updates on Twitter and Facebook, Millward Brown is developing...
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For some, the simple rooster on a clear bottle with a green cap is a forgettable product on shelves busy with...
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