A PSFK Report On
The New Rules Of Digital Engagement
READ THE NEW REPORT
PSFK Future of Advertising Report
IDEAS FOR INNOVATION
EVERY IDEA. EVERY DAY
Corner Store Transformed Into A Visitable Street Art Gallery [Pics]
5 november 2013
New York bodega offers up street art alongside everyday items in the East Village.
How A Group Of Michael Jackson Fans Sunk A Book On Amazon
25 january 2013
To what extent can online book reviews be trusted and what can authors do in the face of 'attack reviews'?
Cider-Making Monks Revive 200-Year-Old Beer
18 april 2012
The residents of Ampleforth Abbey who grow over 70 varieties of apple have brewed beer from an ancient recipe.
How QR Codes Make You Feel Like Part Of A Fair Trade Cooperative
4 april 2012
The additional information hidden in these little squares of technology make consumers feel closer to the products they are buying.
Unilever Decides Social Media Advertising Is Not Worth It [Headlines]
9 february 2012
Fast-moving consumer goods company not longer relying on popular online networks to draw attention to its products, and is turning to word of mouth.
Life After Dark With The Guinness iAd [Video]
17 may 2011
The new campaign provides recommendations to help users discover the best nightlife in their city.
Mobile Phones Key To Researching Brand Conversations
18 april 2011
22Squared talk about their smartphone-based research on what triggers brand talk.
Chipotle Questions Traditional Advertising
1 november 2010
The brand challenges the traditional, full-service advertising model - wondering if they could do it better themselves by focusing on generating word-of-mouth.
George Parker: Do You Have A Clue As To Exactly What Business You’re In?
23 february 2010
George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.
Holistic Measurement: Word Of Mouth Metrics
28 january 2010
Prompted by the increasing number of status updates on Twitter and Facebook, Millward Brown is developing digital word-of-mouth measurement tools for online campaigns.
Sriracha: When Reputation Beats Marketing
22 may 2009
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
How Chatbots Can Personalize A Brand's Customer Experience
This Arcade-style Gym Makes Us Want To Exercise
How Good Design Can Make You Eat Better
Send Holographic Messages To Your Friends And Family
Digital Nomads Are Embracing 'Pod' Living in this LA Co-Working Space
Platform Helps All Restaurants Source Better Local Food
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
Shell's Concept City Car Gets 107 MPG And Fits In Tight Spots