word-of-mouth Archives - PSFK

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Tag: word-of-mouth

How A Group Of Michael Jackson Fans Sunk A Book On Amazon

To what extent can online book reviews be trusted and what can authors do in the...

Cider-Making Monks Revive 200-Year-Old Beer

The residents of Ampleforth Abbey who grow over 70 varieties of apple have...

How QR Codes Make You Feel Like Part Of A Fair Trade Cooperative

The additional information hidden in these little squares of technology make...

Unilever Decides Social Media Advertising Is Not Worth It [Headlines]

Fast-moving consumer goods company not longer relying on popular online networks...

Life After Dark With The Guinness iAd [Video]

The new campaign provides recommendations to help users discover the best...

Mobile Phones Key To Researching Brand Conversations

22Squared talk about their smartphone-based research on what triggers brand talk...

Chipotle Questions Traditional Advertising

The brand challenges the traditional, full-service advertising model - wondering...

George Parker: Do You Have A Clue As To Exactly What Business You’re In?

George Parker is the perpetrator of adscam.typepad.com. Every week he shares his...

Holistic Measurement: Word Of Mouth Metrics

Prompted by the increasing number of status updates on Twitter and Facebook,...

Sriracha: When Reputation Beats Marketing

For some, the simple rooster on a clear bottle with a green cap is a forgettable...

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