A PSFK Report On
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IDEAS FOR INNOVATION
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Donate to the Protection of Pandas with Every Panda Emoji
13 may 2015
#EndangeredEmoji is a global campaign launched on Twitter to raise funds for endangered species
How The WWF Uses Instagram To Engage Fashionable Eco-Conscious Audiences
9 july 2014
The platform is being utilized by Sky Rainforest Rescue for ambassador Lily Cole, who has designed limited edition Veja trainers.
World Wildlife Fund Uses Snapchat To Show How Quickly Species Disappear [Video]
17 april 2014
The plight of endangered animals is compared with the popular app with the #LastSelfie campaign.
Meal Cooked On Asphalt Raises Awareness About Global Warming
25 february 2014
WWF sets up an on-site cooking demonstration in the name of environmental protection.
Why We Can’t Ignore Large-Scale Farming In Favor Of Local [Headlines]
9 may 2012
WWF senior vice president Jason Clay argues we need both local and large-scale farms to produce enough food for the growing population and sustain biodiversity.
Coca-Cola Can Turns Arctic White To Protect The Polar Bear’s Home
27 october 2011
The brand aims to raise awareness and funds to support WWF's conservation efforts.
Philippines’ First Environmentally Beneficial Billboard Launched
27 june 2011
WWF teams up with Coca-Cola to create the Philippines' first plant billboard as part of Coca-Cola Philippines’ Live Positively sustainability program.
The Unprintable WWF Document Format
10 december 2010
The World Wildlife Federation aims to combat paper waste with a novel initiative.
Greening The UAE’s Eco Footprint: PSFK Talks With The Emirates Wildlife Society
10 june 2010
PSFK interviews Reem Al-Thawadi, the Communications Officer of the Emirates Wildlife Society-World Wide Fund for Nature, discussing effective messages which motivate UAE locals to buy local and get smart about overall energy consumption.
(Video) WWF Ad Encourages UAE Consumers To Go Green
24 may 2010
The Emirates Wildlife Society aims to reduce carbon footprints emitted in the UAE.
Pandamonium: World Wildlife Foundation Inspires Interactive Art
19 january 2010
The World Wildlife Fund's Pandemonium project had several UK artists express interpretations of the organization's iconic panda.
IKEA Competition For Kids Generates Tonnes Of Aluminum
15 october 2009
IKEA and WWF are galvanizing Swedish school kids in the ages 6-9 to collect the aluminum shells from tea lights.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
How Chatbots Can Personalize A Brand's Customer Experience
Small Leather Pouch Supports Any Travelers' Need For Wi-Fi
How Good Design Can Make You Eat Better
Send Holographic Messages To Your Friends And Family
Hotel Brings Local Foods Directly To Your Room
Platform Helps All Restaurants Source Better Local Food
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
Shell's Concept City Car Gets 107 MPG And Fits In Tight Spots