Yoyamart on the edge of New York’s Meat Packing district is a lifestyle store for kids – and also for parents. In fact, the concept is much like a store for little people rather than children.
Clothes line up on the wall, just like they do in mom’s stores. And the toys? They have all chosen for a sense of style by the French owner – are a mix of educational and interactive items. Many toys are interactive in a way that the toy needs to be taken home to be completed – or even completed in store.

Yoyamart on New York’s Ganservort Street is one of the funkiest and forward thinking kids stores we’ve seen. It’s balance of cool fun for kids and parents works so well. One of the great promotions they’ve been running this summer is a promotion to make your own Designer Toy.
From a basic model, kids under 16 are encouraged to paint, draw or whatever.
Competition Details