http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 10:30:48 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2009/07/myspace-hopes-to-become-a-window-for-youth-culture.html Tue, 28 Jul 2009 14:30:20 +0000 While many have written off MySpace as an ailing behemoth of social networks past, the site is hoping to reanimate their users by defining the site as a new platform for venting creativity. Echoing their early days as a community of young bands, MySpace wants to reposition itself as a place for young creatives, rather than a disorganized collection of companies, bands and individuals all spamming one another. Creating a tighter demographic will certainly put a direction on the site, but it remains to be seen if it can compete with the readily updated features on Facebook.  Anastasia from YpulseRead more...]]> http://www.psfk.com/2009/05/ypulse-youth-marketing-mashup.html Thu, 21 May 2009 18:57:19 +0000 Coming up June 1st and 2nd, is Ypulse’s latest Youth Marketing Mashup conference in San Francisco. The gathering brings together participants from the marketing, media, education and non-profit worlds to share research, best practices and the latest strategies on marketing to youth with technology. Check out the full lineup here. PSFK readers can use the code READER to get 30 percent the price of admission. PSFK talked with Anastasia Goodstein, founder of Ypulse to see what’s happening in the youth market: What is the thing you are most excited for this year at Y-Pulse? There are so many aspects ofRead more...]]> http://www.psfk.com/2008/12/bad-advice-get-a-job.html Wed, 17 Dec 2008 17:44:40 +0000 I better start by saying that I love YPulse and the work Anastasia has put into the youth media site. But, today I have an issue with a post that Liz Funk, a writer and student, has posted today entitled ‘Tips For Young And Aspiring Media Professionals In Uncertain Times‘. It’s not that her tips could have been published at any time in the last 40 years that really bothers me – it’s the lack of understanding about the huge shift in the working landscape that is happening and the great opportunities that this should bring. Whether we like itRead more...]]> http://www.psfk.com/2005/07/event-ypulse-mixer-nyc.html Wed, 20 Jul 2005 22:44:35 +0000 Teen media and marketing site Ypulse is having a ‘Mixer’ on August 30 at Manhatta corner of Bowery & Bleeker. The night will be sponsored by Bolt! Site editor Anastasia says: So far I’ve gotten RSVPs from folks at The N, Nickelodeon, Alt Terrain, Simon & Schuster, Fleishman-Hillard, a few independent consultants and a high school teacher. Should be fun. RSVP By Email]]> http://www.psfk.com/2005/07/interview-with-anastasia-goodstein-of-ypulse.html Mon, 11 Jul 2005 11:30:35 +0000 Anastasia Goodstein runs one of the best marketing sites on the web from her base in San Francisco. Named Ypulse, the site provides media and marketing professionals daily news & commentary about Generation Y. She’s also supported by a team of roving teen reporters. Q. Tell me about your site. Ypulse.com provides daily news & commentary about Gen Y for media and marketing professionals. My readers also include some teens, teachers, librarians, youth ministers, etc. I see it as a place where marketing and commercial media aimed at youth intersect and hopefully interact with non-profit youth media. My teen contributorsRead more...]]>