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Yves Behar
Advertising january 16, 2013

Yves Behar Rebrands Nivea With Clean And Simple Lines

The global skin care brand gets a design refresh that will encourage sales and help the brand meet sustainability goals.

Advertising september 23, 2012

This Week In Brand Strategy & Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention this week.

Culture september 17, 2012

Herman Miller Asks Yves Behar, ‘Why Do You Design?’

The brand introduces a new video site that profiles in-house designers and their inspiration.

Design july 13, 2012

Interview With The Designer Behind Ouya [Video]

Yves Behar explains to importance of design for technology for everybody.

Advertising april 16, 2012

Yves Behar: How Sustainability Actually Creates Better Products

The renown designer and founder of fuseproject shares how he has come to view green design principles as a help not a hindrance.

Advertising april 3, 2012

Yves Béhar Redesigns Retro Soda Fountain [Pics]

A popular home appliance in the 80s gets revamped by the founder of fuse project to appeal to the modern, eco-conscious consumers.

Mobile march 15, 2012

Yves Behar Designed PayPal’s New Version Of Square [Headlines]

PayPal is trying to encourage small merchants to use its payment system and will offer a fuseproject-designed mobile credit-card-swiping device.

Advertising february 27, 2012

This Week In Brand Strategy & Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention.

Advertising january 19, 2012

Yves Behar Launches High Design Medication Brand

Designer says that Sabi products marry functionality and aesthetics, creating real tools to fit seamlessly within anyone’s life.

Advertising december 20, 2011

PSFK Picks: The Top Gifts Of 2011

Scrounging for some last minute gift ideas? Here's a list of PSFK-certified gifts that are sure to make a splash once unwrapped.

Advertising december 6, 2011

The Influence Of The Empowered Consumer [Videos]

The retail world has shifted as a result of new informed consumer expectations. How can businesses and brands stay relevant and necessary in a world where buyers don't have to believe what they're told?

Advertising november 14, 2011

Triple Pundit: Yves Béhar’s 7 Principles Of Holistic Product Design

The founder of fuseproject spoke at the 2011 Opportunity Green Conference on disruptive holistic design.

Advertising october 28, 2011

PSFK CONFERNCE SAN FRANCISCO Videos Debut

We bring you videos of all the talks from PSFK CONFERENCE SAN FRANCISCO to share the inspiring ideas that were discussed.

Advertising october 10, 2011

How Are The PSFK CONFERENCE SAN FRANCISCO Speakers Connected? [Infographic]

Conference sponsor Waggener Edstrom shares their mind map showing the creative connections based on inspiration and influence between the various PSFK Conference San Francisco speakers.

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