http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 14:30:50 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/01/zappos-site-hacked-headlines.html Tue, 17 Jan 2012 21:50:45 +0000 Amazon owned online shoe retailed gets attacked by cyber pirates, users were advised to change that password if it had been used on other sites.]]> http://www.psfk.com/2011/12/zappos-launches-ipad-magazine-with-click-and-buy-functionality.html Thu, 22 Dec 2011 18:05:38 +0000 The world's leading shoe and apparel retailer blends magazine and marketplace together in their new app. ]]> http://www.psfk.com/2011/11/confessions-of-a-mad-man-anti-social-media.html Mon, 28 Nov 2011 18:06:55 +0000 In his tell-all memoir, author George Parker holds forth about what it's really like to work in the steamy ad world, as popularized by AMC's Mad Men. All it's cracked up to be? Read to find out.]]> http://www.psfk.com/2011/11/zappos-founder-launches-incentivized-social-start-up.html Fri, 18 Nov 2011 12:00:04 +0000 RNKD or "ranked" allows shoppers to get rewards to use towards future purchases by sharing what they've bought.]]> http://www.psfk.com/2011/07/how-big-tech-companies-are-interconnected-infographic.html Fri, 29 Jul 2011 16:19:40 +0000 An intricate diagram traces the interconnectedness of individuals in big tech companies.]]> http://www.psfk.com/2011/07/zappos-uses-naked-models-to-sell-their-clothes.html Tue, 12 Jul 2011 12:10:56 +0000 The online retailer tries to prove they're not simply a footwear brand with a new tongue-in-cheek campaign.]]> http://www.psfk.com/2011/04/zappos-uses-amazon-mechanical-turk-to-proofread-reviews.html Thu, 28 Apr 2011 11:50:40 +0000 The online retailer has increased sales by using the Mechanical Turk to improve the quality of its product reviews. ]]> http://www.psfk.com/2010/11/wanted-at-zappos-weird-and-lucky-peopl.html Mon, 01 Nov 2010 15:12:39 +0000 CEO Tony Hsieh sheds light on what makes the culture of the largest online shoe and clothing store unique.]]> http://www.psfk.com/2010/10/ed-cotton-a-new-breed-of-consultants-brands.html Fri, 15 Oct 2010 15:55:05 +0000 How some companies are profiting from sharing their secrets of success.]]> http://www.psfk.com/2010/06/delivering-happiness-hits-bookshelves.html Tue, 08 Jun 2010 14:51:18 +0000 In a new book, Zappos' CEO Tony Hsieh explains how his philosophy of focusing on the pursuit passion and happiness has driven Zappos' success and profitability.]]> http://www.psfk.com/2010/06/hseih-we-won-online-by-investing-in-our-culture.html Mon, 07 Jun 2010 12:57:34 +0000 A better working environment led to better service and increased sales.]]> http://www.psfk.com/2010/05/lessons-in-brand-and-social-media-storytelling.html Tue, 04 May 2010 10:34:31 +0000 Storytelling expert Michael Margolis explores the art of brand storytelling.]]> http://www.psfk.com/2010/03/zappos-breaks-new-campaign.html Wed, 10 Mar 2010 08:10:57 +0000 Zappos has launched an interesting new campaign centered around the notion of "delivering happiness."]]> http://www.psfk.com/2009/07/zappos-more-than-just-a-warehouse-of-shoes.html Thu, 23 Jul 2009 19:26:38 +0000 In light of yesterday’s stunning announcement that Amazon had acquired Zappos for the sum of $807 million (plus), Seth Godin wonders what that deal actually means for Amazon, particularly when it’s clear that they already has plenty of shoes. And while it’s hard to argue that eliminating the competition in one bold move is reason enough for the deal, Godin views things a bit differently, pointing to a number of valuable assets, many of which you can rarely buy for any price: What you buy when you spend that kind of money is what matters now. And what matters is:Read more...]]> http://www.psfk.com/2009/04/zappos-launches-realtime-ordering-map.html Thu, 16 Apr 2009 15:35:32 +0000 Want to know what shoes people are buying in Montpelier, Vermont? Then just watch the realtime map on the Zappos website long enough and you just might find out. With this new feature, the popular online retailer is giving consumers even more reason to keep up with the Joneses, as users are granted the ability to zero in on their home towns and wait to see what items pop up. Currently, monitoring a specific location requires a bit too much active participation to be a worthwhile endeavor – the map continuously scrolls as new orders are being placed – butRead more...]]>