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PSFK CONFERENCE SF 2011

PSFK’s conference celebrated agenda setters across the innovation and communication fields. An audience of creative professionals from advertising, design, marketing and technology industries listened to a mix of inspirational speakers curated by the PSFK editorial team.

Eric Ryan:
Style and Substance, The Method Method


Seven obsessions that helped a scrappy start-up turn an industry upside-down.

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Keith Yamashita:
Stuck?
There's An App For That


For forward-thinking leaders pushing into the unknown, stuck moments are unavoidable. Keith will talk about how leaders can own these moments as opportunities to think bigger, to see new possibilities, and to define a new vision for greatness, even in the midst of uncertainty.

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Gerald Richards:
Transforming Education Through Relevancy & Experience


Gerald Richards is the CEO of 826 National. With twenty years of management and development experience at national nonprofit organizations, including the Network for Teaching Entrepreneurship where he served as the Executive Director of the Bay Area office, Gerald is a respected trainer and speaker on the topics of youth and education access.

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Yves Béhar:
Connecting To Consumers Through Ideas


The world's leading designer speaks to PSFK Founder Piers Fawkes about the insights behind the recent work of his company fuseproject, his team's ability to innovate across product category and his inspiration and motivations to stay ahead of the pack.

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Chris Riley:
How Social Media Accesses Global Creativity To Reconstruct Storytelling


The planning guru discusses the cultural impact of social media with a focus on the global economy through eyes of the local people who are connected to it. He describes how media will change the world we engage with as social media evolves and old media responds.

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Joe Fernandez:
Everyone Has Influence


Klout Founder Joe Fernandez speaks to PSFK's Scott Lachut about the impact of services that, like Klout, are attempting to quantify an individual's online influence based on their level of participation in popular social networks like Facebook, Twitter and Google+. How are these scores fundamentally changing the way we value consumers and their relationships with brands?

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Erik Joule:
How Responsible Business Can Build A More Profitable Brand


Levi's Brand SVP of Merchandising and Design Erik Joule gives a firsthand glimpse into the inspiration and innovation behind Levi's Water

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George Parker:
Tales From The Heyday Of The Ad World


In this fireside chat, the advertising industry veteran will recount his stories from the Madison Avenue that provide some lessons from the past for the next generation of agency execs.

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Wieden + Kennedy:
The Future of Creative Business


Dan Hon and Nick Barham talk about the challenges facing creative businesses, and explain some of the things that Wieden and Kennedy is doing to stay ahead. Veering between--but not limited to--topics like: where are the winners, what are we making, experiments not models, and the value and pleasure of embracing stupidity.

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Joe Gebbia:
The Power of Story


Airbnb Founder speaks about his start-ups journey--and the growing convergence of entrepreneurship and design.

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COMMON:
The New Industrialists


How to do business, save the world and have fun all along the way.

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Panel:
How Brands Can Engage, Not Alienate, Mobile Users


This panel, moderated by PSFK's Scott Lachut, explores the opportunities that exist within the marketplace for mobile app developers to partner with brands. How can tech start-ups leverage mobile platforms to deliver value to both consumers and brands? Panelists include Jason Oberfest, Gloria Lin, Garrett Camp, Michael Callahan.

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Micki Krimmel:
Sharing is Caring, The Economy of Collaborative Consumption


NeighborGoods is the leading online community for local resource sharing. By designing a community of trust, NeighborGoods provides a platform for building real
connections in local neighborhoods. Connected communities are safer, happier and more prosperous.

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Ariel Waldman:
Hacking Space Exploration and Science


From hearing particle collisions to discovering distant galaxies: what can we all learn from open source space exploration and science?

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