Data scientist Bradley Voytek recently spoke at PSFK’s launch event for our Future of Retail Report in San Francisco about his work at car service Uber. He explained how user information with location and temporal data could be analyzed to find unexpected and useful correlations. He said,
I don’t need to know everything about everyone; I just need to know one thing about a bunch of people.
Uber has been leveraging its customer data to provide unparalleled service and grow to a $3.5bn business.