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Carrie Whitehead, Zappos Labs: On Using Every Channel as a Place to Help

PSFK Future Of Retail 2014

Zappos Labs' product strategy manager spoke about how channels in the path to purchase can be used for communication with customers.

Kourosh Behnam

Carrie Whitehead, product strategy and user experience manager at Zappos Labs, spoke at PSFK’s launch event for our Future of Retail Report about how channels in the path to purchase can be used for communication with customers, not just branded messaging. She said,

We try to see every touch point with the customer as an opportunity to help.

Learn more about PSFK’s Future of Retail report here.

Video kindly sponsored by Revel Systems.

Zappos Labs.

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