This talk was part ofPSFK Conference SF 2011


How do you take an everyday product and reinvent it in an already well-established industry? Then keep reinventing it? Eric Ryan, founder of Method, told our audience at the PSFK CONFERENCE SAN FRANCISCO how in the “sea of sameness” that is the cleaning products aisle his company decided to use minimalist design and the creation of a brand culture that promoted these products as a connection to your home and a place for self-expression, to create the “Aveda for the home.” He describes how in this era of transparency it has become difficult to control your brand but you can control who you hire and how you educate them as part of the brand culture to create a product that is also a set of values.

The talk highlights key obsessions that drive him and the team that can be found in his new book, The Method Method: Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down

Some of Eric’s main points in this talk are:

  • To survive against industry giants, change the game
  • Create a company culture and base everything off of it
  • Have a strong social mission
  • Show your passion and emotion, use it to gain partners and clients