menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Rachel Shechtman, STORY: How I See Retail As Publishing

Retail expert Rachel Shechtman share her belief at PSFK Conference that the future of consumption needs to be more about content and community.

Nora Woloszczuk

Retail expert Rachel Shechtman believes that the future of consumption needs to be more about content and community. She says that shoppers expect price, quality and service as modern need-to-haves. They now crave surprise and delight and we want to be part of something. These insights led her to create a store in the New York neighborhood of Chelsea that acts more like a magazine – a place that presents new products based on rotating themes. In this talk from PSFK CONFERENCE NYC, she explains the mission of ‘Story’ and how she sees the future of retail unfolding.

Images: The Partners
Nora Woloszczuk
{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store