Rachel Sterne:
The City As A Social Platform

In her role as Chief Digital Officer for the City of New York, Rachel Sterne is tasked with strengthening the City’s digital media presence and streamlining internal digital communications. In her talk, Sterne demonstrated recent innovations that are shaping the city’s future. Mentioning how city resident participation is crucial with a real-time approach, attendees were shown “The Daily Pothole,” a Tumblr that tracks the D.O.T.’s progress in filling potholes in the five boroughs and its companion app, the roll-out of QR code technology on building permits, the NYC 311 app, as well as fielding service requests via Twitter.

PSFK Conference NYC 2011

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