Grant McCracken Spots A Culture Creation Trend

At PSFK CONFERENCE NYC, Grant McCracken spoke about how he was looking at a trend where creative minds were taking culture and remixing it to make new culture. For his new book Culturematic, the ethnographer has studied Twitter users who mimicked an imaginary character in a real TV show, bar-owners who didn't want their new establishment to be found and Syberian youths who created protests using lego men.

PSFK Conference NYC 2012

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