Justin Gignac Paints What He Wants To Raise Money For Charity

At PSFK CONFERENCE NYC, the artist Justin Gignac came on to stage to give an update to the audience since he last spoke in 2011. Gignac spoke about how he took the idea behind the paint what you want that he and his artist wife had been creating for a few years, and apply it to fundraising. The Gignacs have created a range of T-Shirts with Threadless to raise funds for UNICEF. When someone buys a shirt the money goes towards what's printed on it.

PSFK Conference NYC 2012

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