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Keith Butters, The Barbarian Group: The Versatility of Interactivity

Future of Retail

The Barbarian Group's Keith Butters explains how to use interactive screens to attract customers and improve their in-store experiences

PSFK Labs

Keith Butters from The Barbarian Group shows the versatility interactive experiences bring to showrooms at PSFK’s Future of Retail conference in New York. He says:

If you can’t actually make something that’s usable by my daughter, my grandma, my wife, myself, all these different kinds of people, it’s a problem. A lot of these decisions aren’t made by 22 year-old tech guys from San Francisco.

Learn more about PSFK’s Future of Retail report here.

The Barbarian Group

Images: The Partners
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