BEGIN:VCALENDAR METHOD:PUBLISH VERSION:2.0 X-WR-CALNAME:Work PRODID:-//Apple Inc.//iCal 4.0.4//EN X-APPLE-CALENDAR-COLOR:#44A703 X-WR-TIMEZONE:America/New_York CALSCALE:GREGORIAN BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU DTSTART:20070311T020000 TZNAME:EDT TZOFFSETTO:-0400 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU DTSTART:20071104T020000 TZNAME:EST TZOFFSETTO:-0500 END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:7B40F38B-3394-4763-8A4B-0D394364CC96 DTEND;TZID=America/New_York:20101201T030000 TRANSP:OPAQUE SUMMARY:Novartis presentation DTSTART;TZID=America/New_York:20101201T020000 DTSTAMP:20101124T225814Z SEQUENCE:0 END:VEVENT BEGIN:VEVENT TRANSP:OPAQUE DTEND:20101220T163000 ORGANIZER;CN="Schell, Britta":mailto:Britta.Schell@mtvstaff.com UID:D0169506-376C-48D0-A86F-9903D017F074 DTSTAMP:20101205T163230Z LOCATION:PSFK DESCRIPTION:PSFK to fully debrief Now What on finalized millennial map o utput\n SEQUENCE:0 SUMMARY:MTV PSFK map download for Now What DTSTART:20101220T143000 ATTENDEE;CN="paul@nowwhatresearch.com";CUTYPE=INDIVIDUAL;PARTSTAT=NEEDS- ACTION;ROLE=REQ-PARTICIPANT:mailto:paul@nowwhatresearch.com ATTENDEE;CN="piers@psfk.com";CUTYPE=INDIVIDUAL;PARTSTAT=NEEDS-ACTION;ROL E=REQ-PARTICIPANT:mailto:piers@psfk.com ATTENDEE;CN="jurene@nowwhatresearch.com";CUTYPE=INDIVIDUAL;PARTSTAT=NEED S-ACTION;ROLE=REQ-PARTICIPANT:mailto:jurene@nowwhatresearch.com ATTENDEE;CN="scott@psfk.com";CUTYPE=INDIVIDUAL;PARTSTAT=NEEDS-ACTION;ROL E=REQ-PARTICIPANT:mailto:scott@psfk.com ATTENDEE;CN="jeff@psfk.com";CUTYPE=INDIVIDUAL;PARTSTAT=NEEDS-ACTION;ROLE =REQ-PARTICIPANT:mailto:jeff@psfk.com ATTENDEE;CN="francisco@psfk.com";CUTYPE=INDIVIDUAL;PARTSTAT=NEEDS-ACTION ;ROLE=REQ-PARTICIPANT:mailto:francisco@psfk.com BEGIN:VALARM X-WR-ALARMUID:43455206-ED13-4068-8E90-0A30B19B2B70 TRIGGER:-PT15M DESCRIPTION:Event reminder ACTION:DISPLAY END:VALARM END:VEVENT BEGIN:VEVENT UID:AE284AD7-5A7D-460E-B5D5-2E2F540DBFC5 DTEND:20101202T170000Z TRANSP:OPAQUE ATTENDEE;CN="dan@psfk.com";CUTYPE=INDIVIDUAL;PARTSTAT=NEEDS-ACTION;ROLE= REQ-PARTICIPANT:mailto:dan@psfk.com ATTENDEE;CN="scott@psfk.com";CUTYPE=INDIVIDUAL;PARTSTAT=NEEDS-ACTION;ROL E=REQ-PARTICIPANT:mailto:scott@psfk.com ATTENDEE;CN="piers@psfk.com";CUTYPE=INDIVIDUAL;PARTSTAT=NEEDS-ACTION;ROL E=REQ-PARTICIPANT:mailto:piers@psfk.com ATTENDEE;CN="jeff.weiner@psfk.com";CUTYPE=INDIVIDUAL;PARTSTAT=NEEDS-ACTI ON;ROLE=REQ-PARTICIPANT:mailto:jeff.weiner@psfk.com ATTENDEE;CN="solla@psfk.com";CUTYPE=INDIVIDUAL;PARTSTAT=NEEDS-ACTION;ROL E=REQ-PARTICIPANT:mailto:solla@psfk.com SUMMARY:PSFK - MobileTag Tastemaker - SapientNitro DTSTART:20101202T163000Z DTSTAMP:20101205T163230Z ORGANIZER;CN="Conference Room Calendar":mailto:irc8aq3lkql5ovt23jhrti8ub c@group.calendar.google.com SEQUENCE:0 DESCRIPTION:View your event at http://www.google.com/calendar/event?acti on=VIEW&eid=cDFrbjQ0Z2JhczhjN2hmazVqZGdxMHNtYzQgcGllcnNAcHNmay5jb20&tok= NTIjaXJjOGFxM2xrcWw1b3Z0MjNqaHJ0aTh1YmNAZ3JvdXAuY2FsZW5kYXIuZ29vZ2xlLmNv bWI3Mjg5YjgxZDkzMzFhMTE3NTEwZjk2ZGRjNmE1ZDY0MzZlMjZiMWM&ctz=America%2FNe w_York&hl=en. 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END:VEVENT BEGIN:VEVENT UID:6BB513D4-4A01-4972-8217-F55DCE40F514 DTEND;TZID=America/New_York:20110217T110000 TRANSP:OPAQUE SUMMARY:Doctor DTSTART;TZID=America/New_York:20110217T100000 DTSTAMP:20110214T194538Z SEQUENCE:0 END:VEVENT BEGIN:VEVENT TRANSP:OPAQUE DTEND:20110429T150000 ORGANIZER;CN="Alyson J Baer":mailto:Alyson.J.Baer@aexp.com UID:394F0CB4-C07F-46E3-9101-34A93F9A1800 DTSTAMP:20110503T175449Z LOCATION:Somewhere on 47 DESCRIPTION:When: Friday\, April 29\, 2011 2:30 PM-3:00 PM (GMT-05:00) E astern Time (US & Canada).\nWhere: Somewhere on 47\n\nNote: The GMT offs et above does not reflect daylight saving time adjustments.\n\n*~*~*~*~* ~*~*~*~*~*\n\n\n\n SEQUENCE:0 SUMMARY:Discuss Presentation: Aly/PSFK DTSTART:20110429T143000 ATTENDEE;CN="scott@psfk.com";CUTYPE=INDIVIDUAL;PARTSTAT=NEEDS-ACTION;ROL E=REQ-PARTICIPANT:mailto:scott@psfk.com ATTENDEE;CN="Jeff Weiner";CUTYPE=INDIVIDUAL;PARTSTAT=NEEDS-ACTION;ROLE=R EQ-PARTICIPANT:mailto:jeff.weiner@psfk.com ATTENDEE;CN="Piers Fawkes";CUTYPE=INDIVIDUAL;PARTSTAT=NEEDS-ACTION;ROLE= REQ-PARTICIPANT:mailto:piers@psfk.com BEGIN:VALARM X-WR-ALARMUID:849B1E33-41F5-46B8-8ADD-258AE21C16FA TRIGGER:-PT15M DESCRIPTION:Event reminder ACTION:DISPLAY END:VALARM END:VEVENT BEGIN:VEVENT UID:59467A56-7619-4D39-8DA2-ED5D1BC8425D DTEND:20110627T210000Z TRANSP:OPAQUE ATTENDEE;CN="scott@psfk.com";CUTYPE=INDIVIDUAL;PARTSTAT=NEEDS-ACTION;ROL E=REQ-PARTICIPANT:mailto:scott@psfk.com ATTENDEE;CN="piers@psfk.com";CUTYPE=INDIVIDUAL;PARTSTAT=NEEDS-ACTION;ROL E=REQ-PARTICIPANT:mailto:piers@psfk.com SUMMARY:Syfy: Interview with John Gerzema DTSTART:20110627T200000Z DTSTAMP:20110712T102842Z ORGANIZER;CN="Conference Room - Big":mailto:jm063906kvj01qeto4pn0rkj1s@g roup.calendar.google.com SEQUENCE:0 DESCRIPTION:View your event at http://www.google.com/calendar/event?acti on=VIEW&eid=cm82cnMyaXE0cmlvczhvODdqdnR1dGgzY28gcGllcnNAcHNmay5jb20&tok= NTIjam0wNjM5MDZrdmowMXFldG80cG4wcmtqMXNAZ3JvdXAuY2FsZW5kYXIuZ29vZ2xlLmNv bTdmYTlkZjUyNGViODMwOWYxNzI0NWFiYTdhOTk5MWJiYzBiNDY3ZGY&ctz=America%2FNe w_York&hl=en. 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SEQUENCE:0 SUMMARY:Meeting with PSFK / AT&T DTSTART:20110720T190000Z ATTENDEE;CN="piers@psfk.com";CUTYPE=INDIVIDUAL;PARTSTAT=NEEDS-ACTION;ROL E=REQ-PARTICIPANT:mailto:piers@psfk.com ATTENDEE;CN="polinchock@gmail.com";CUTYPE=INDIVIDUAL;PARTSTAT=NEEDS-ACTI ON;ROLE=REQ-PARTICIPANT:mailto:polinchock@gmail.com ATTENDEE;CN="Jeff Weiner";CUTYPE=INDIVIDUAL;PARTSTAT=ACCEPTED;ROLE=REQ-P ARTICIPANT:mailto:jeffgweiner@gmail.com END:VEVENT BEGIN:VEVENT UID:7821EE6C-E77C-4830-8AAD-891B8C35CC1C DTEND;VALUE=DATE:20110729 TRANSP:OPAQUE SUMMARY:Meet with Shawn parr DTSTART;VALUE=DATE:20110728 DTSTAMP:20110712T102842Z LOCATION:2741 Fourth Avenue\nSan Diego\, CA 92103 SEQUENCE:0 END:VEVENT BEGIN:VEVENT TRANSP:OPAQUE DTEND:20110629T130000 ORGANIZER;CN="Shephathiah Townsend":mailto:shephathiah@redscout.com UID:A0DD7029-EB28-48FC-A332-C3B6BECE0626 DTSTAMP:20110712T102843Z LOCATION:Redscout\, 28 West 25th Street\, 10th Floor\, between Sixth and Broadway (The Show Room) DESCRIPTION:When: Wednesday\, June 29\, 2011 3:00 PM-4:00 PM (UTC-05:00) Eastern Time (US & Canada).\nWhere: Redscout\, 28 West 25th Street\, 10 th Floor\, between Sixth and Broadway (The Show Room)\n\nNote: The GMT o ffset above does not reflect daylight saving time adjustments.\n\n*~*~*~ *~*~*~*~*~*~*\n\n\n\n SEQUENCE:0 SUMMARY:Hedyeh Parsia\, Piers Fawkes\, Roo Rogers\, Jonah Disend DTSTART:20110629T120000 ATTENDEE;CN="Roo Rogers";CUTYPE=INDIVIDUAL;PARTSTAT=NEEDS-ACTION;ROLE=RE Q-PARTICIPANT:mailto:roo@redscoutventures.com ATTENDEE;CN="Jonah Disend";CUTYPE=INDIVIDUAL;PARTSTAT=NEEDS-ACTION;ROLE= REQ-PARTICIPANT:mailto:jonah@redscout.com ATTENDEE;CN="The Show Room";CUTYPE=INDIVIDUAL;PARTSTAT=NEEDS-ACTION;ROLE =REQ-PARTICIPANT:mailto:CR2@redscout.com ATTENDEE;CN="Piers Fawkes, PSFK";CUTYPE=INDIVIDUAL;PARTSTAT=NEEDS-ACTION ;ROLE=REQ-PARTICIPANT:mailto:piers@psfk.com ATTENDEE;CN="Hedy";CUTYPE=INDIVIDUAL;PARTSTAT=NEEDS-ACTION;ROLE=REQ-PART ICIPANT:mailto:hedyeh@psfk.com BEGIN:VALARM X-WR-ALARMUID:949F5EED-8EB1-4CCE-AFC4-128A6E0DEFF0 TRIGGER:-PT15M DESCRIPTION:Event reminder ACTION:DISPLAY END:VALARM END:VEVENT BEGIN:VEVENT TRANSP:OPAQUE DTEND:20110711T140000 ORGANIZER;CN="Latagan, Marie (NBCUniversal)":mailto:Marie.Latagan@nbcuni .com UID:4FBD6FA9-AF39-4129-8E5A-5C1DA47167CF DTSTAMP:20110712T102843Z LOCATION:2180E (Liz Mahaffey's Office) DESCRIPTION:\n SEQUENCE:0 SUMMARY:Updated: PSFK Meeting DTSTART:20110711T130000 ATTENDEE;CN="Barajas, Laura (NBCUniversal)";CUTYPE=INDIVIDUAL;PARTSTAT=N EEDS-ACTION;ROLE=REQ-PARTICIPANT:mailto:Laura.Barajas@nbcuni.com ATTENDEE;CN="Gouldstone, Ashlee (NBCUniversal)";CUTYPE=INDIVIDUAL;PARTST AT=NEEDS-ACTION;ROLE=OPT-PARTICIPANT:mailto:Ashlee.Gouldstone@nbcuni.com ATTENDEE;CN="'sjlachut@gmail.com'";CUTYPE=INDIVIDUAL;PARTSTAT=NEEDS-ACTI ON;ROLE=REQ-PARTICIPANT:mailto:sjlachut@gmail.com ATTENDEE;CN="'piers.fawkes@gmail.com'";CUTYPE=INDIVIDUAL;PARTSTAT=NEEDS- ACTION;ROLE=REQ-PARTICIPANT:mailto:piers.fawkes@gmail.com ATTENDEE;CN="'matt@psfk.com'";CUTYPE=INDIVIDUAL;PARTSTAT=NEEDS-ACTION;RO LE=REQ-PARTICIPANT:mailto:matt@psfk.com ATTENDEE;CN="'jeff.weiner@psfk.com'";CUTYPE=INDIVIDUAL;PARTSTAT=NEEDS-AC TION;ROLE=REQ-PARTICIPANT:mailto:jeff.weiner@psfk.com ATTENDEE;CN="Lape, Susan (NBCUniversal)";CUTYPE=INDIVIDUAL;PARTSTAT=NEED S-ACTION;ROLE=OPT-PARTICIPANT:mailto:Susan.Lape@nbcuni.com ATTENDEE;CN="Callaway, Blake (NBCUniversal)";CUTYPE=INDIVIDUAL;PARTSTAT= NEEDS-ACTION;ROLE=REQ-PARTICIPANT:mailto:blake.callaway@nbcuni.com ATTENDEE;CN="Moscowitz, Sara (NBCUniversal)";CUTYPE=INDIVIDUAL;PARTSTAT= NEEDS-ACTION;ROLE=REQ-PARTICIPANT:mailto:Sara.Moscowitz@nbcuni.com BEGIN:VALARM X-WR-ALARMUID:8BA551A5-C000-4EA2-89D4-5572DB55A71A TRIGGER:-PT15M DESCRIPTION:Event reminder ACTION:DISPLAY END:VALARM END:VEVENT BEGIN:VEVENT UID:17A38C22-2594-4870-AF3F-E0A916187722 DTEND:20110622T143000Z TRANSP:OPAQUE ATTENDEE;CN="scott@psfk.com";CUTYPE=INDIVIDUAL;PARTSTAT=NEEDS-ACTION;ROL E=REQ-PARTICIPANT:mailto:scott@psfk.com ATTENDEE;CN="piers@psfk.com";CUTYPE=INDIVIDUAL;PARTSTAT=NEEDS-ACTION;ROL E=REQ-PARTICIPANT:mailto:piers@psfk.com SUMMARY:Syfy: Interview with Michael K of Skillshare DTSTART:20110622T133000Z DTSTAMP:20110712T102843Z ORGANIZER;CN="PSFK Consulting Milestones":mailto:1s0c1gpiu462spu0jc09s5j 05k@group.calendar.google.com SEQUENCE:0 DESCRIPTION:View your event at http://www.google.com/calendar/event?acti on=VIEW&eid=Ym9kMDBuY2lsMWE5Njc2MDk1cjh1dDg5YTQgcGllcnNAcHNmay5jb20&tok= NTIjMXMwYzFncGl1NDYyc3B1MGpjMDlzNWowNWtAZ3JvdXAuY2FsZW5kYXIuZ29vZ2xlLmNv bTEwZDhjOTFkNjQ0Zjc5ZGVlYTIxZTUxNDkwMGEyNmI0ODU3MTE1ZGU&ctz=America%2FNe w_York&hl=en. END:VEVENT BEGIN:VEVENT TRANSP:OPAQUE DTEND:20110809T114500Z ORGANIZER;CN="Andrew Reeves/Ogilvy Lon/OMG":mailto:Andrew.Reeves@ogilvy. com UID:85500BE9-143A-467D-ADDC-984BCBB95118 DTSTAMP:20110812T224055Z LOCATION:121-141 Westbourne Terrace W2 6JR DESCRIPTION: piers.fawkes@gmail.com\,\n\nFrom:\n"Piers Fawkes\, PSFK"

\nTo:\nAndrew Reeves \nCc:\nJeff Weiner \, Timothy Ryan \, Hugh Boyl e \nDate:\n01/08/2011 17:33\nSubject:\nRe: Future of Retail 2011\nSent by:\npiers.fawkes@gmail.com\n\n\n\n\n\nAndre w\,\n\nJust left you a voicemail. We've had our heads down with getting the report out - which we did today: www.psfk.com/future-of-retail\n\nLe t's chat about the event.\n\nThanks\,\n\nPiers SEQUENCE:0 SUMMARY:Piers Fawkes/Andrew DTSTART:20110809T104500Z ATTENDEE;CUTYPE=INDIVIDUAL;PARTSTAT=NEEDS-ACTION;ROLE=REQ-PARTICIPANT:ma ilto:piers.fawkes@gmail.com ATTENDEE;CN="Andrew Reeves/Ogilvy Lon/OMG";CUTYPE=INDIVIDUAL;PARTSTAT=AC CEPTED;ROLE=CHAIR:mailto:Andrew.Reeves@ogilvy.com ATTENDEE;CUTYPE=INDIVIDUAL;PARTSTAT=NEEDS-ACTION;ROLE=REQ-PARTICIPANT:ma ilto:piers@psfk.com END:VEVENT BEGIN:VEVENT TRANSP:OPAQUE DTEND:20110815T160000Z ORGANIZER;CN="catherinefulton@gmail.com":mailto:catherinefulton@gmail.co m UID:ACE28E6D-72C3-4ADE-A00E-452094AAA7ED DTSTAMP:20110830T180302Z LOCATION:PSFK DESCRIPTION:View your event at http://www.google.com/calendar/event?acti on=VIEW&eid=bjk0NzFvNHExY2I4bWR1bGdiZjc2bnRkdDAgcGllcnNAcHNmay5jb20&tok= MjUjY2F0aGVyaW5lZnVsdG9uQGdtYWlsLmNvbTBkYmIzMmRlMjA2M2JmMWVhYzdjNDNhNGIz MGI0NjU1ZTM3YTc0MmM&ctz=America%2FNew_York&hl=en. SEQUENCE:0 SUMMARY:Samsung - Updated User Flow Scenarios DTSTART:20110815T153000Z ATTENDEE;CN="piers@psfk.com";CUTYPE=INDIVIDUAL;PARTSTAT=NEEDS-ACTION;ROL E=REQ-PARTICIPANT:mailto:piers@psfk.com ATTENDEE;CN="jeff.weiner@psfk.com";CUTYPE=INDIVIDUAL;PARTSTAT=NEEDS-ACTI ON;ROLE=REQ-PARTICIPANT:mailto:jeff.weiner@psfk.com ATTENDEE;CN="catherine fulton";CUTYPE=INDIVIDUAL;PARTSTAT=ACCEPTED;ROLE= REQ-PARTICIPANT:mailto:catherinefulton@gmail.com ATTENDEE;CN="hedyeh@psfk.com";CUTYPE=INDIVIDUAL;PARTSTAT=NEEDS-ACTION;RO LE=REQ-PARTICIPANT:mailto:hedyeh@psfk.com ATTENDEE;CN="scott@psfk.com";CUTYPE=INDIVIDUAL;PARTSTAT=NEEDS-ACTION;ROL E=REQ-PARTICIPANT:mailto:scott@psfk.com ATTENDEE;CN="nate@psfk.com";CUTYPE=INDIVIDUAL;PARTSTAT=NEEDS-ACTION;ROLE =REQ-PARTICIPANT:mailto:nate@psfk.com END:VEVENT BEGIN:VEVENT UID:4DE8C892-634F-4472-8209-7DC7A5010ACE DTEND:20110906T160000Z TRANSP:OPAQUE ATTENDEE;CN="jeffgweiner@gmail.com";CUTYPE=INDIVIDUAL;PARTSTAT=NEEDS-ACT ION;ROLE=REQ-PARTICIPANT:mailto:jeffgweiner@gmail.com ATTENDEE;CN="Piers Fawkes";CUTYPE=INDIVIDUAL;PARTSTAT=NEEDS-ACTION;ROLE= REQ-PARTICIPANT:mailto:piers.fawkes@gmail.com ATTENDEE;CN="catherinefulton@gmail.com";CUTYPE=INDIVIDUAL;PARTSTAT=ACCEP TED;ROLE=REQ-PARTICIPANT:mailto:catherinefulton@gmail.com ATTENDEE;CN="jeff.weiner@psfk.com";CUTYPE=INDIVIDUAL;PARTSTAT=NEEDS-ACTI ON;ROLE=REQ-PARTICIPANT:mailto:jeff.weiner@psfk.com ATTENDEE;CN="scott@psfk.com";CUTYPE=INDIVIDUAL;PARTSTAT=NEEDS-ACTION;ROL E=REQ-PARTICIPANT:mailto:scott@psfk.com ATTENDEE;CN="sjlachut@gmail.com";CUTYPE=INDIVIDUAL;PARTSTAT=NEEDS-ACTION ;ROLE=REQ-PARTICIPANT:mailto:sjlachut@gmail.com ATTENDEE;CN="piers@psfk.com";CUTYPE=INDIVIDUAL;PARTSTAT=NEEDS-ACTION;ROL E=REQ-PARTICIPANT:mailto:piers@psfk.com SUMMARY:BMW call DTSTART:20110906T153000Z DTSTAMP:20110901T234009Z ORGANIZER;CN="catherinefulton@gmail.com":mailto:catherinefulton@gmail.co m SEQUENCE:0 DESCRIPTION:View your event at http://www.google.com/calendar/event?acti on=VIEW&eid=cmJybm9ka2g0MmJ2MXZiY2VhNmc1MDdkc2sgcGllcnMuZmF3a2VzQG0&tok= MjUjY2F0aGVyaW5lZnVsdG9uQGdtYWlsLmNvbTZiOWM2MjAwZWIyZWRlOTcxOWExYmRjMGNh ZTU5NGM0ZjVkMzk2ZjQ&ctz=America%2FNew_York&hl=en. END:VEVENT BEGIN:VEVENT TRANSP:OPAQUE DTEND;VALUE=DATE:20120331 UID:EE1B2D19-24D2-44F6-B773-652C9D4CB443 DTSTAMP:20111116T201431Z LOCATION:Museum of Jewish Heritage\, Battery Park\, Manhattan\, NYC URL;VALUE=URI:http://psfk-conference-nyc-2012.eventbrite.com/ STATUS:CONFIRMED SEQUENCE:5 SUMMARY:PSFK CONFERENCE NYC 2012 DTSTART;VALUE=DATE:20120330 CREATED:20111116T201211Z BEGIN:VALARM X-WR-ALARMUID:2670B6E4-A56D-4823-A909-3909D596D7ED TRIGGER:-P1W DESCRIPTION:This is an event reminder ACTION:DISPLAY END:VALARM BEGIN:VALARM X-WR-ALARMUID:CB3398B8-DACC-4FCF-A2F3-C671FC538EE5 TRIGGER:-P6W DESCRIPTION:This is an event reminder ACTION:DISPLAY END:VALARM END:VEVENT BEGIN:VTODO CREATED:20100618T171459Z UID:1086EA62-F948-4D46-9763-E526E945DB9C X-APPLE-SORT-ORDER:0 SUMMARY: DTSTAMP:20100924T192122Z SEQUENCE:2 URL;VALUE=URI:mailitem:1086EA62-F948-4D46-9763-E526E945DB9C?type=todo&ac tion=showparent END:VTODO END:VCALENDAR