A deep dive into the intersection of the grocery experience, sustainability and purpose.
New research shows how leading brands and retailers have been transforming their operations and strategies to include new channels, models, and experiences that integrate customer data to curate insights, enhance CX, and optimize operations.
If video killed the radio star, then social and streaming platforms killed the TV star. The medium is often the message, and it's going to be hard to train the next generations of consumers to watch TV, glued as they are to their phones.
While the most iconic brand origin stories focus on the “why” behind how a company came to be, the way brands are being birthed today is very different from the way they found their footing in the 20th century.
When it comes to what shoppers want, well, it's often the product(s) they left their home for. Nothing spoils a shopping excursion quicker or more completely than discovering the item you're after just isn't in stock.
Retailers and brands have taken advantage of the pandemic-induced brick and mortar lull to refresh their flagships, innovating the experience of their store offerings to better support and engage shoppers while at the same time leveraging design elements to immerse shoppers in the brand’s own(ed) world and mission-based values.
How brands, advertisers and retailers looking to leverage a rapidly evolving marketing channel to create competitive advantage and drive sales.
How retailers are using customer data integration strategies to drive enhanced CX and optimized retail operations.