Welcome to PSFK. The home of what’s next in Retail and CX.

Industry Case-Studies & Expert Commentary on the latest Consumer & Retail Innovation Trends

• PSFK Innovation Newsletters Retail Trends: Stores sell ads, flipping cheap, virtual service restaurants + shopper insights

  Ideas around making more money while shoppers shop with retail media networks, best ingredients for digital dining at VSRs, and getting cheap by retailing to the value driven.

• PSFK Innovation Newsletters Trends: AI as Creative Director, PopUp Product Drops, Persuading While Shopping

  Ideas around the (continued) power & influence of pop-ups, how AI is automating creativity, and selling to shoppers while they shop.

• Retail Industry Statistics Statistics on How Brands & Retailers Can Engage & Support New Customer Communities

  Exciting new consumer trends research by leading retail and consumer think tank PSFK shows how organizations can meet their loyalty members and online customer communities with added value by adopting a community strategy to activate their branded communities, and ultimately drive ongoing business success by leveraging both technology and culture to meet business goals.

• Retail Industry Statistics Consumer Statistics That Support The Business Case For Sustainability

  Statistics on How Retailers and Brands Can Rethink Product Design and Production to Deliver Sustainability and Better CX

• Retail Industry Statistics Social Commerce & Multi-Platform eCommerce Trends

  Statistics On How Retailers and Brands Can Sell to Consumers using Social Commerce on Social Media, Marketplaces & beyond the eCommerce Store

• Retail Industry Analysis How Brand & Retail Media Networks Are Deepening Customer Relationships Through Enhanced Targeting & Precision Messaging

  This PSFK guide is a special report that looks at the rise of retailer owned media networks. It provides perspectives and implications for brands, advertisers and retailers looking to leverage this rapidly evolving marketing channel. And, ideas around how to utilize these networks to deliver enhanced consumer experiences.

• Innovation Case Study Target Leverages Circle Program Data As Back-End For Media Strategy

  Using loyalty-focused insights to supercharge in-house media solutions and drive greater personalization at scale by selling smarter to its own repeat shoppers is just one way Target is creating mutually beneficial solutions for both its customers and business partners. 

• Innovation Case Study Marriott hotels becomes first hospitality brand to launch a media network

  Marriott, which operates over 30 brands internationally including iconic properties like The Ritz-Carlton, St. Regis, Bulgari Hotels, and many others; is taking advantage of its unique positioning and scale to debut the hospitality industry’s first global omnichannel media network. 

• Innovation Case Study Home Depot Turns Ecosystem Touchpoints Into Vendor Media Network

  Retail Media+ from the Home Depot is a full-service advertising and media network solution to help the brand’s third-party vendors drive sales and promote products that are mutually beneficial to Home Depot and its shoppers.