Leading brands know they must keep meeting evolving consumer preferences to stay relevant and attract loyalty and spending—and they can do this by emphasizing more private online connections that help young people find intimate shared digital experiences in a fractured online world.
By acknowledging the inherent pitfalls of AI systems and building in bias-controls and data-integrity measures, we can create an ethically positive, and not an ethically ambiguous, future.
By approaching the brand-consumer dynamic through a shared value lens and introducing integrated responsibility standards beyond just one-of purchases, companies are able to reimagine not just their products but also their relationship with customers, inspiring loyalty through longevity.
Beyond just attracting shoppers, innovative store designs and experiential elements are allowing companies to showcase and leverage their own unique identities in new ways across a variety of touch points and occasions, helping build a competitive moat.
Influencing Within Digital Worlds: How brands & retailers are partnering with virtual creators & amplifiers to build value & engage their communities
How brands and retailers are partnering with creators and amplifies to build value and engage their communities.
Figs has become one of the fastest growth stories in the apparel industry by engaging directly with the healthcare community on its popular Instagram account, where it features compelling stories and reviews by its customers who are all real, practicing health care professionals.
Unilever's in-house product incubator, The UnCovery, is enjoying marketplace success by launching its next-gen brands with a calculated approach to influencer marketing that leverages professional specialists as brand partner “genuinfluencers”.