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Insights & Ideas our Research Team are Tracking

• PSFK Innovation Newsletters Trends: Intimacy Fuels Consumer-Brand Love Across Platforms

  Leading brands know they must keep meeting evolving consumer preferences to stay relevant and attract loyalty and spending—and they can do this by emphasizing more private online connections that help young people find intimate shared digital experiences in a fractured online world. 

• PSFK Innovation Newsletters Trends: Getting Ahead of AI Bias With Inclusive Algorithms

  By acknowledging the inherent pitfalls of AI systems and building in bias-controls and data-integrity measures, we can create an ethically positive, and not an ethically ambiguous, future. 

• PSFK Innovation Newsletters Retail Trends: Building Loyalty With Service, Craft, And A Promise

  By approaching the brand-consumer dynamic through a shared value lens and introducing integrated responsibility standards beyond just one-of purchases, companies are able to reimagine not just their products but also their relationship with customers, inspiring loyalty through longevity.

• PSFK Innovation Newsletters Retail Trends: Travel Immersions Transport Shoppers By Bringing The Vacation In-Store

  Beyond just attracting shoppers, innovative store designs and experiential elements are allowing companies to showcase and leverage their own unique identities in new ways across a variety of touch points and occasions, helping build a competitive moat. 

• Retail Industry Analysis Influencing Within Digital Worlds

  Influencing Within Digital Worlds: How brands & retailers are partnering with virtual creators & amplifiers to build value & engage their communities

• Retail Industry Analysis How Brands & Retailers Are Partnering With Creators & Amplifiers To Build Value & Engage Their Communities

  How brands and retailers are partnering with creators and amplifies to build value and engage their communities.

• Innovation Case Study Health Care Apparel Startup Figs Draws On Health Care Professionals As Influencers

  Figs has become one of the fastest growth stories in the apparel industry by engaging directly with the healthcare community on its popular Instagram account, where it features compelling stories and reviews by its customers who are all real, practicing health care professionals. 

• Innovation Case Study Unilever’s In-house Incubator Turns To Experts To Promote Their Products

  Unilever's in-house product incubator, The UnCovery, is enjoying marketplace success by launching its next-gen brands with a calculated approach to influencer marketing that leverages professional specialists as brand partner “genuinfluencers”.

• Innovation Case Study Jones Road Beauty & Bounty Compensate Everyday Shoppers For Their Reviews

  Micro and nano influencer marketing platform Bounty helps DTC brands unlock the long tail of creator marketing by tapping into everyday customers as organic micro creators on TikTok.