Analysis
With a mix of lockdown and the fear of going outside, corporations are seeing an opportunity to provide community platforms that allow families to connect with one another and to other groups around the world. Specifically, Scotts and Walmart partnered with experiential kids retailer CAMP to develop new experiences that engage and delight
- How Physical Retail Is Transforming in an Increasingly Digitized World In part two of an op-ed Q&A, retail strategist Melissa Gonzalez provides answers to top questions about the evolution of the retail store as the industry continues to contend with changing consumer behaviors and new challenges during COVID-19. Keywords: digital, fluid, flexible!
- The Impact of Diversity and Inclusion on Physical Store Strategy In this opinion piece, author Ian Johnston explains why accessibility isn’t enough to enable true inclusion, exploring points retailers should consider to design stores that accommodate a community rather than highlight difference
- A New Starting Line Tom Philipson, Co-Founder & CEO of award-winning experience design agency YourStudio, breaks down the post-crisis reality of in-store retail into three distinct phases—and how brands can succeed in each
- The Importance of Sound in Creating a Cleaner and Safer World In this opinion piece, Joel Beckerman makes the case for why and how sonic tech will be a key to arresting the spread of viruses and disease in everyday consumer experiences
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Ideas We’re Tracking
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Seed is a DTC subscription probiotics maker that takes education seriously, requiring its brand reps to complete a multi-stage course and pass an exam to ensure consumers are informed correctly
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