PSFK
Report Library
Our members receive access to new monthly reports as well as to our vast library of existing major research reports, white papers, and city guides.
PSFK Report Library
PSFK On-Demand
PSFK
On-Demand
PSFK Members can ask us research questions as needed, with the ability to request bespoke reports.
PSFK
Newsletters
With a PSFK Membership comes unrestricted access to all our newsletters.
PSFK Newsletters
Database
Database
Members can pull from a range of quantitative, expert-enriched and analytical insights from our vast archive of 100K research points.
Webinars
Monthly webinars help our members contextualize our latest research findings, and allow them to garner insights from our reports before anyone else.
Analyst Calls
Analyst Calls
PSFK Members pressed for time can reach out to schedule a 1:1 call with one of our retail analysts.
Events
Attend our retail-focused salons and flagship conferences as our guest at a discount.
Events

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Latest Observations & Analysis

Here are the most popular stories that retailers and brands are reading right now to inspire them with their CX innovation work.

Sproutt Life Insurance Leverages Its Own AI Index For A More Personalized Customer Experience

Sproutt developed its own Quality of Life index powered by artificial intelligence to assess clients' positive lifestyle choices and match them with life insurance that is hyper-customized and affordable

Podcast: Strategies For Cracking The Gen Z Code

In this show, PSFK researchers uncover the values, needs and behaviors of Gen Z consumers as well as offer actionable strategies for brands and retailers to best engage with this unique, purpose-driven cohort

How Brands Are Tapping The Power Of Community Through A New Kind Of Exclusivity

PSFK has spotted a trend bubbling up at the confluence of exclusivity and community, where brands retailers are tapping into the ephemeral and the human with unique networks as a remaining way to differentiate and connect more deeply

Report Launch: PSFK X Complex's "What's Next: Generation Antidentity" Is A Guide To Engagement That Transcends Labels

Moving beyond labels like genre and demographic to engage audiences in an age of ever-evolving identity

StockX On Democratizing Streetwear And How A Brand's Ability To Listen Will Determine Its Value

StockX editorial director Pete Forester discusses why streetwear is far from dead, and how the resale platform is part of the category's new generation

How New Privacy Laws Are Changing The B2C Relationship

An exploration of the new California Consumer Privacy Act (CCPA) and how it is a signal among many for companies to further transform their relationship with consumers into a partnership built on trust

This Closet-Sharing App Interviews Potential Members Before Letting Them Join

Tulerie is a P2P apparel-sharing mobile experience that takes building a trustworthy community seriously, FaceTiming with each interested candidate before inviting them to join the eco-minded platform

Tinker Kitchen Is A Shared Space For Food Experimentation

This California kitchen-share is helping cooks of all stripes practice their skills and learn new ones on their own terms

Chanel Expands Luxe Beauty's Reach With 'Boy de Chanel' Collection

The French luxury brand is expanding its beauty audience with a line of skincare and cosmetic products designed to better accommodate male consumers