Welcome to PSFK. The home of what’s next in Retail and CX.

Industry Case-Studies & Expert Commentary on the latest Consumer & Retail Innovation Trends

• PSFK Innovation Newsletters Trends: Making Brand & Retail Touchpoints Smarter with Customer Data

  New research shows how leading brands and retailers have been transforming their operations and strategies to include new channels, models, and experiences that integrate customer data to curate insights, enhance CX, and optimize operations.

• PSFK Innovation Newsletters Trends: Post-TV Era Product Placement

  If video killed the radio star, then social and streaming platforms killed the TV star. The medium is often the message, and it's going to be hard to train the next generations of consumers to watch TV, glued as they are to their phones.

• PSFK Innovation Newsletters Trends: The Brand-Origin Story Adapts With Generational Change

  While the most iconic brand origin stories focus on the “why” behind how a company came to be, the way brands are being birthed today is very different from the way they found their footing in the 20th century. 

• PSFK Innovation Newsletters Retail Trends: Insights Streamline The Shopping Trip

  When it comes to what shoppers want, well, it's often the product(s) they left their home for. Nothing spoils a shopping excursion quicker or more completely than discovering the item you're after just isn't in stock. 

• PSFK Innovation Newsletters Retail Trends: Mission-Ship Retail Stores

  Retailers and brands have taken advantage of the pandemic-induced brick and mortar lull to refresh their flagships, innovating the experience of their store offerings to better support and engage shoppers while at the same time leveraging design elements to immerse shoppers in the brand’s own(ed) world and mission-based values. 

• Retail Industry Analysis Using Retail Media Networks To Drive Sales & Find New Revenue Streams

  How brands, advertisers and retailers looking to leverage a rapidly evolving marketing channel to create competitive advantage and drive sales.

• Retail Industry Analysis How customer data strategies are driving sales, bespoke CX & loyalty in retail

  How retailers are using customer data integration strategies to drive enhanced CX and optimized retail operations.

• Innovation Case Study Lowe’s Virtual Project Hub Replicates IRL Products Within A Digital Test Setting

  The immersive and interactive digital product trial and recommendation program from Lowe’s helps customers use the metaverse to plan out their real-world home improvement projects. 

• Innovation Case Study McDonald’s And IBM Partner For Hyper-Personalized Drive-Thru Experience

  IBM is bringing an innovative suite of next-gen Automated Order Taking (AOT) technology to the McDonald’s drive-thru experience by leveraging customer data to enhance and optimize the shopper journey.