In this marketing innovation report, PSFK researchers explore how brands and retailers can leverage NFT, token & ledger technology for customer engagement and advertising & marketing innovation. The analysis will be presented in three stages of maturity when it comes to the use of NFTs to deliver tomorrow’s marketing and advertising solutions:
Counting the NFL’s Tom Brady as a co-founder and co-chairman, Autograph’s NFT platform creates bespoke digital collections and experiences featuring some of the world’s most legendary athletes and performers.
For this week’s newsletter, our scrappy band of research-fanatics picked these patterns for you to enjoy.. optimistically highlighting the great cultural divide of post-pandemic party vs. pajama, the unstoppable rise of AI-powered individualized attention, and rethinking brand engagements in a post-chatbot world. Showdown Between Roaring 20’s And Snoring 20’s Mixed drinks or mixed signals? Whether it’s nightluxe, cluttercore, cottagecore, goblin mode, folklite or even something else entirely – […]
The RIW newsletter provides the essential weekly inspiration for every changemaker driving innovation in retail and along the customer experience journey. This week we’re sharing ideas around key personalization strategies to power engagement and drive loyalty, how the suburban retail revival is having its moment (again), and industry evolutions taking retail’s future to wild new places. Optimize a Personalized Shopper Experience with AI The […]
Shining a light on strategies and technologies brands and retailers can leverage to deliver a more personalization consumer journey.
The globally popular audio and media streaming service is expanding its personalization features with the help of artificial intelligence, delivering users the most optimal experience possible.
The long standing conversational AI company develops personalized smart-commerce solutions that free up human service staff and deliver real business outcomes by proactively taking consumer intent into account.