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Latest Observations & Analysis
Here are the most popular stories that retailers and brands are reading right now to inspire them with their CX innovation work.
Wardrobe is a just-launched circular clothing rental platform aiming to take sustainability and affordability to the next level, letting members borrow luxury, designer and vintage fashion from each other’s closets
In this show, PSFK researchers uncover the values, needs and behaviors of Gen Z consumers as well as offer actionable strategies for brands and retailers to best engage with this unique, purpose-driven cohort
R Message is a new feature on Burberry's app that allows VIP shoppers to chat directly with store associates, strengthening bonds and sales
PSFK talks to Elizabeth Shaffer, co-founder of MASSE, to discuss her startup's approach to ecommerce driven by personal recs, and the value of a new AMA series featuring female founders
PSFK catches up with Black Tomato co-founder Tom Marchant and SoulCycle CEO Melanie Whelan to explore extending the brand-consumer connection through unique travel experiences
Ahead of speaking at PSFK's Future of Retail Conference 2020, Maya Simon shares insights on building a holistic wedding planning experience based on feedback from today's couples, as well as serving as a lifestyle partner beyond the big day
With a growing consumer interest in wellness, sustainability and coaching startups, Avalow is poised to become a major name in home gardening
In a retail landscape saturated with attempts at authenticity, what can set brands apart in the minds of these influential younger consumers? The ability to demonstrate realistic imperfection, be open to discussions of mental health and engage in activism without a veneer of false positivity
Stylenanda's Seoul storefront sells makeup, clothing and accessories in a five-floor space inspired by the hotel and hospitality experience