What’s New For Members
From personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness.
DownloadPSFK’S San Francisco and Oakland guide examines how retailers are incorporating technology and innovative practices in order to create memorable experiences for consumers.
DownloadOur index is beginning to provide a way to compare DTC brands and other pure play retailers with legacy corporations.
Full breakdownJoin us for our upcoming January 19th half-day conference, where the research team will be previewing our upcoming Future of Retail 2019 report, a DTC Playbook for brands (and their customers). This conference will explore the themes in this flagship survey of innovation in retail with talks, expert speeches and an immersive exhibition. Additional sessions will provide further immersion.
Interview: Reebok VP On How The Brand Is Providing High-Impact Clothing For All Women
Barbara Ebersberger, VP Performance Apparel at Reebok, shares with PSFK how the performance apparel brand is helping address an industry’s lack of sizing solutions while catering to the emotional appeal of its female users
Analysis & Opinion
Services & Events
At PSFK, we inspire a better human experience along the customer journey. The CX & Retail ideas that we share in our reports, newsletters, events and on our database include best-in-class examples compiled from an assortment of brands, businesses, vendors and experts. Build a customized PSFK membership today, and we’ll help you and your team conceptualize and activate industry-defining customer journeys.
inMarket identifies and engages consumers at every stage of the shopping cycle and creates exciting experiences that drive huge campaign ROI for the world’s top brands. They do this by using comScore verified which provides real-time data from the world's most popular apps.
What’s New For Members
From personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness.
DownloadPSFK’S San Francisco and Oakland guide examines how retailers are incorporating technology and innovative practices in order to create memorable experiences for consumers.
DownloadOur index is beginning to provide a way to compare DTC brands and other pure play retailers with legacy corporations.
Full breakdownJoin us for our upcoming January 19th half-day conference, where the research team will be previewing our upcoming Future of Retail 2019 report, a DTC Playbook for brands (and their customers). This conference will explore the themes in this flagship survey of innovation in retail with talks, expert speeches and an immersive exhibition. Additional sessions will provide further immersion.
