PSFK iQ
PSFK’s professional-grade research platform, featuring access to our full-report library and on-demand research services.
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with the PSFK iQ Platform and Consulting Services
Whether you're working on new ideas in emerging technologies such as artificial intelligence, augmented reality and web3 technologies, or building better strategies for shopper marketing, store experience design and ecommerce, the PSFK iQ business intelligence platform and our consulting services have the insights and resources you need to succeed:
Insights, Trends & Ideas from our iQ Platform
- Vertical New Research Reveals Effective Community Engagement Strategies for Retailers
In today's retail landscape, connecting with your customers on a deeper level has become crucial. New research from the PSFK team has revealed a variety of effective methods being used by brands and retailers to strengthen their relationships with local communities
- Innovation Case Study Spotify merges gaming, co-creation and music in virtual world
Spotify Island, a branded plot of virtual land on popular gaming platform Roblox, allows music fans of all generations to interact with the music streaming platform in a whole new way.
- Retail Industry Analysis The Future of Sustainable Business: Strategies and Best Practices
Uncover the latest sustainable business strategies and best practices in our comprehensive analysis on the Sustainable Business Landscape.
- Retail Industry Analysis Digital Ownership and Identity: The Future of Brand-Consumer Relationships
Unlock the power of digital ownership and identity to drive revenue, build deeper relationships with consumers, and innovate the customer experience.
- PSFK Innovation Newsletters How DTC Brands Are Using NYC As A Retail Playground
In this newsletter, we’ll highlight x examples of new and established digital brands are exploring physical retail across NYC’s neighborhoods for greater consumer engagement.
- Retail Industry Analysis What To Expect In Retail In 2023
The key trends shaping the retail landscape and explore the ways in which businesses can adapt and thrive in the years ahead.
- Retail Industry Analysis 6 Global Trends Emerging Out Of Asia’s Hot Retail Sector
It's fair to say that retail in Asia is back on track with Asian consumers driving retail sales growth.
- PSFK Innovation Newsletters Why Pop Ups Have Bounced Back
For some time now, it has been commonplace to hear about the need for traditional retail to reinvent itself. With the advent of both online shopping and social commerce, came a widespread suggestion that the need to, and desire to, shop in physical stores would be rendered obsolete. However, the prophecy of domination by online […]
- Vertical Dope Trends – How Stimulants are Pushing the Boundaries of CX
As cannabis- and psilocybin-infused products move from back rooms to store display cases, the sector's brands and retailers are developing a new set of industry standards across product, innovation and customer experience.