Welcome to PSFK. The home of what’s next in Retail and CX.

Quick reads on the latest trends

• Analysis Enacting Positive Change With Inclusive Practices

  Within this retail as empowerment report, PSFK iQ researchers present the ways leading retailers and brands are making their BIPOC customers feel seen, heard and represented across all stages of the retail experience, winning increased loyalty and share of spend along the way.

• Case Study Trader Joe’s and MagnusCards Create Accessible Shopping Experiences

  In an effort to bring more inclusivity into the grocery shopping experience, Trader Joe’s is collaborating with MagnusMode, a free app dedicated to making the world a more accessible place for people with cognitive and intellectual disabilities. 

• Case Study CVS Makes Health And Wellness Services Accessible For Underserved Communities

  CVS Health has invested nearly $200 million in affordable housing properties and programs across the country over the past year as part of its mission to advance health equity in underserved communities. 

• Case Study Twitch’s Internal Guilds Give Its Employees A Voice In Client Decisions

  The video live streaming service Twitch doesn’t just serve communities, it works as one too by building strong and diverse employee “guilds” where every team member has a voice. 

• Editors Pick PSFK Weekly Roundup: Minting marketing’s future, memorializing possessions and embracing design 3.0

  Ideas we’re tracking: how tokenization and web3 technologies are shaping the future of marketing and CX, the digitization of our IRL assets and the future of p2p retail, and how the metaverse aesthetic is influencing the future of design. PSFK’s Guide for next-gen strategies that will power the future of advertising, marketing and brand engagement. How NFTs Are “Minting” The Future of […]

• Editors Pick Retail Innovation Week Newsletter: Smarter shopper marketing, Smarter mobile connections… and Smarter outfits

  The RIW newsletter provides the essential weekly inspiration for every changemaker driving innovation in retail and along the customer experience journey. This week we’re sharing ideas around leveraging NFT technology for smart shopper engagement, the AR-driven future of mobile-first activations and experiences, and the end of hoodie season as shoppers bring their uptown style. How NFTs Are “Minting” The Future […]

• Vertical How Tokenization Will Drive The Future Of Brand-Consumer Interactions

  In this marketing innovation report, PSFK researchers explore how brands and retailers can leverage NFT, token & ledger technology for customer engagement and advertising & marketing innovation. The analysis will be presented in three stages of maturity when it comes to the use of NFTs to deliver tomorrow’s marketing and advertising solutions:

• Case Study Autograph’s Exclusive NFTs Connect Sport Legends & Their Fans

  Counting the NFL’s Tom Brady as a co-founder and co-chairman, Autograph’s NFT platform creates bespoke digital collections and experiences featuring some of the world’s most legendary athletes and performers. 

• Case Study FOX’s Blockchain Creative Labs Launches Web3-Powered Animated Series

  Dan Harmon, the creator behind hit shows Rick and Morty and Community, is producing an innovative animated series set to be curated entirely on the blockchain, called Krapopolis.