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Quick reads on the latest trends

• Case Study Waymo x UPS’s Partnership Uses Class 8 Trucks For Autonomous Delivery

  Waymo, the company behind Google's autonomous car program, is expanding its driverless delivery partnership with UPS through the holidays. 

• Case Study Bell and Howell Creates ‘Store in a Box’ Solution

  Just as they supported the motion picture revolution in the early 1900’s, the manufacturing company Bell and Howell is now at the forefront of the autonomous order fulfilment revolution more than a century later. 

• Analysis Designing Flexible Fulfillment Solutions To Better Serve A Digital-First Shopper

  With the disruptions to daily life over the past almost-two-years, retail has been forever changed. Digital behaviors not only drive ecommerce growth, but also increasingly supplement in-store journeys and underpin shopper expectations around convenience. To help our members better understand the impact of growing expectations around the last mile experience, the PSFK research team has identified five key trends and capabilities optimizing the last mile journey while reshaping the shopper experience. 

• Case Study Food Delivery Service & Grocery Retailer Partner On Add-on Delivery Feature

  Albertsons Cos. will be the first grocery retailer to pilot DoorDash’s new, multi-store and multi-product delivery initiative. 

• Analysis Social Media Marketing Resources, Tools & Programming To Empower Brands & Influencers 

  In this report, the PSFK team looks at six key trends in social commerce, bringing them to life for our members with a number of recent examples from the marketplace. It’s an exciting time for retailers and brands to explore the expansive social landscape. For the moment at least, this is where a growing majority of consumers, particularly those in the younger demographic, are spending their time and attention, and increasingly, their dollars. 

• Case Study Brands Testing Out OnlyFans As A Marketing Channel

  The risqué site is becoming a popular way for companies to let their hair down and engage with a different audience.

• Case Study What’s Cooking Relaunches As Digital Platform With Kraft Heinz And Top Chef Alum

  Acclaimed culinary personality and James Beard winner Chef Edward Lee is rebooting the well-known print publication, What’s Cooking, as a new digital platform in collaboration with Kraft Heinz. 

• Case Study TikTok’s Creator Marketplace API Opens Up First-Party Data

  Social platform gives top influencer marketing companies early access to its new TikTok Creator Marketplace API.

• Analysis How to Build Trust, Safety and Wellbeing Through Nature and Human-Centered Design

  To help our members better understand the trajectories at play in this increasingly important space, PSFK has identified 4 key trends supporting new approaches to design that bring together the best of technology and the natural world to foster health, wellness, and growth.