By studying all of the trend and innovation data it had collected in 2022, PSFK identified seven key areas that retailers and brands should focus their shopper marketing activity on in the next 12 to 18 months.
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Responding to the major challenges impacting our retail community today, PSFK presents a framework to help retailers and brands understand how and where to plan its marketing activity in 2023 and beyond.
Why New York City continues to earn its claim as the retail industry’s capital city.
NYC's first-ever 'zero-waste' cafe Scen opened its doors in January 2022 in the NoMad district, bringing healthful dining options with quick and easy access to on-the-go New Yorkers.
Following several retail spaces in Hong Kong and Seoul, Hypebeast opened a new 7-floor flagship store in New York City's Chinatown.
Part retail destination, part community space, Christophe Roberts’s newly opened concept store, Seed Brklyn, combines fashion, community, culture, and art all in one space.
At a time of high acquisition costs, supply chain chaos and restricted service to consumers, large retailers have emerged as intermediaries, providing emerging brands and other retail companies with the infrastructure needed to keep business operations efficient and fulfill the needs of customers who are continuously demanding more. Acting in some way as logistics service […]
When it comes to developing strategies for the in-store experience, our PSFK analysts recommend that retailers should leverage their framework of a continuous cycle of update and innovation.