Driving Innovation in
Customer Experience and Retail We offer a business intelligence platform to help brands, retailers and their partners identify and leverage innovation opportunities through a mix of trends reports, immersive events, insight-rich newsletters, custom services and on-demand research.
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Latest Observations & Analysis

Here are the most popular stories that retailers and brands are reading right now to inspire them with their CX innovation work.

How New Privacy Laws Are Changing The B2C Relationship

An exploration of the new California Consumer Privacy Act (CCPA) and how it is a signal among many for companies to further transform their relationship with consumers into a partnership built on trust

Podcast: Strategies For Cracking The Gen Z Code

In this show, PSFK researchers uncover the values, needs and behaviors of Gen Z consumers as well as offer actionable strategies for brands and retailers to best engage with this unique, purpose-driven cohort

This Closet-Sharing App Interviews Potential Members Before Letting Them Join

Tulerie is a P2P apparel-sharing mobile experience that takes building a trustworthy community seriously, FaceTiming with each interested candidate before inviting them to join the eco-minded platform

Chanel Expands Luxe Beauty's Reach With 'Boy de Chanel' Collection

The French luxury brand is expanding its beauty audience with a line of skincare and cosmetic products designed to better accommodate male consumers

StockX On Democratizing Streetwear And How A Brand's Ability To Listen Will Determine Its Value

StockX editorial director Pete Forester discusses why streetwear is far from dead, and how the resale platform is part of the category's new generation

How Brands Can Get In The Game

It's off to the races for 2020. Here's why everyone from retailers to content creators is betting on gaming to innovate their reach—and inspiration for how you can get in the game

Jeff Staple On How Streetwear Set The Tone For Today's Mainstream—And What To Expect Next

Jeff Staple of Staple Design talks current retail strategies and themes like the hyper-local and gender-fluid that had their origins in streetwear—and also explains why "vintage curation" will be retail's next wave

A Trend To Watch: Yesterday's Tomorrow

PSFK founder Piers Fawkes looks into the ways retrofuturism is being applied to modern technology, design and innovation

PSFK Retail Conference Preview: b8ta On Its Evolution As A RaaS Provider And An Optimistic View For Retail's Future

b8ta's co-founder and president Phillip Raub speaks with PSFK ahead of appearing at our retail conference to discuss the RaaS store and software provider's evolution over the years, touching on its Forum fashion & lifestyle experience, reinvention of Toys"R"Us, and role in a new decade of retail