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Interview: How Nike Is Rebuilding Its Stores With Local Data & Personal Service
Nike Direct's leader explains how the Los Angeles concept store will inform the brand's DTC strategy on how to use data to build not only the store design but also incorporate localized services and select product stock
What’s New For Members
The Shopper Marketing Debrief offers brands and retailers with actionable insights on how to drive customers into the sales funnel through contextual and personal engagement in the home.
DownloadLatest report presents a new vision for the customer-brand journey, one where customers’ lives and goals are authentically empowered and bolstered by their favorite brands.
DownloadOur brand tracker has recently been updated to include major brands in Alcohol, Apparel, Automotive, Food, Luxury, Retail. Technology and Travel
During a webinar on Wednesday, July 18 at 12pm EST, the PSFK research team will be presenting findings from our newest trends and innovation debrief, the Occasion-Based Marketing Debrief, in anticipation of its launch.
RSVP (Members Only)Membership Offering
Complimentary research assistance with 72 hour turnaround. Reports include stats, quotes, and multiple best-in-class examples on research topic. We get asked questions like:
“Hi! My team is getting together in two weeks to strategize around how we can use smart speakers to enhance our guest experience. Can you show us innovative uses of smart speakers to kick start our thinking?!”
- International Hospitality Brand
We publish several trends research reports each month that range from deep topical analysis, to smaller debrief-style reports. You will have access to all of these reports during the 12 months of your membership, as well as our entire back catalog.
These include titles like:
Ideas We Are Tracking
Save the Date: On January 16, 2019 PSFK will host a special half-day event centered around our upcoming Future of Retail 2020 report
John Kwant is the VP of City Solutions at Ford where he leads the company's global efforts to partner with municipalities to identify key urban mobility needs that will inform the development of new services. He works to create, pilot and implement new mobility solutions in cities worldwide.
At PSFK 2017, Studio Industries CEO Mike Lee teleported us in a time machine to the grocery store of the future, where experiences will reign over products
What’s New For Members
The Shopper Marketing Debrief offers brands and retailers with actionable insights on how to drive customers into the sales funnel through contextual and personal engagement in the home.
DownloadLatest report presents a new vision for the customer-brand journey, one where customers’ lives and goals are authentically empowered and bolstered by their favorite brands.
DownloadOur brand tracker has recently been updated to include major brands in Alcohol, Apparel, Automotive, Food, Luxury, Retail. Technology and Travel
During a webinar on Wednesday, July 18 at 12pm EST, the PSFK research team will be presenting findings from our newest trends and innovation debrief, the Occasion-Based Marketing Debrief, in anticipation of its launch.
RSVP (Members Only)
