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Insights, Trends & Ideas from our iQ Platform

• Vertical Dope Trends – How Stimulants are Pushing the Boundaries of CX

  As cannabis- and psilocybin-infused products move from back rooms to store display cases, the sector's brands and retailers are developing a new set of industry standards across product, innovation and customer experience.

• PSFK Innovation Newsletters New PSFK Signals

  PSFK released a number of 'signals' alerts yesterday on key topics.

• Retail Industry Analysis A Closer Look At The Brand-Ship Store Trend

  Savvy retailers are leaning into a store models that act as brand flagships.

• Retail Industry Analysis Where To Place Your Marketing Bets In 2023

  By studying all of the trend and innovation data it had collected in 2022, PSFK identified seven key areas that retailers and brands should focus their shopper marketing activity on in the next 12 to 18 months.

• PSFK Innovation Newsletters New Emails & Newsletters Published!

  Our latest batch of newsletters and email alerts have been released!

• Retail Industry Analysis A New Marketing Framework To Respond To Today’s Consumer Needs

  Responding to the major challenges impacting our retail community today, PSFK presents a framework to help retailers and brands understand how and where to plan its marketing activity in 2023 and beyond.

• Retail Industry Analysis Why New York City Is Home To Retail Innovation

  Why New York City continues to earn its claim as the retail industry’s capital city.

• Innovation Case Study Zero-Waste Cafe Scen Offers Sustainable Fast Casual Dining

  NYC's first-ever 'zero-waste' cafe Scen opened its doors in January 2022 in the NoMad district, bringing healthful dining options with quick and easy access to on-the-go New Yorkers.

• Innovation Case Study Hypebeast NYC HQ HBX Serves Both Fans & Business Needs

  Following several retail spaces in Hong Kong and Seoul, Hypebeast opened a new 7-floor flagship store in New York City's Chinatown.