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Latest Observations & Analysis
Here are the most popular stories that retailers and brands are reading right now to inspire them with their CX innovation work.
With the explosion of the influencer economy and the emergence of the consumer-as-creator, the entrepreneurial attitude and independent livelihood of Gen Zers and Millennials are giving rise to new ways for brands to reach consumers
In this show, PSFK researchers uncover the values, needs and behaviors of Gen Z consumers as well as offer actionable strategies for brands and retailers to best engage with this unique, purpose-driven cohort
Lexus Complete Lease offers a customers a monthly bill that includes all the necessary components of buying a new car, taking the hassle out of vehicle ownership.
Ahead of speaking on our panel “Engaging The Wellness Consumer,” part of New York Retail Innovation Week, PSFK caught up with featured speakers for a better understanding of who these wellbeing-focused consumers are—and how their needs for education and community are creating new opportunities for brands to act as trusted partners
Wardrobe is a just-launched circular clothing rental platform aiming to take sustainability and affordability to the next level, letting members borrow luxury, designer and vintage fashion from each other’s closets
From PSFK's newest report, shoppers won't have to worry about their impossible-to-shop-for loved ones thanks to Etsy's Holiday Hotline and "gift gurus."
With same-day delivery on products like iPhones and Sonos speakers, Enjoy is challenging the world to rethink the way delivery should work
By paying attention to trends with by-the-minute accuracy, these clothing brands change out their stock constantly to engage shoppers
Ahead of PSFK's "Opening Your First Store Panel" during the upcoming New York Retail Innovation Week, featured panelists weigh in on the challenges and opportunities facing brick-and-mortar retailers today, as well as the keys to a successful store experience.