Welcome to PSFK. The home of what’s next in Retail and CX.

Quick reads on the latest trends

• Analysis Content-Driven Marketing Inspiration for a Socially-Driven Marketplace

  It’s an exciting time for retailers and brands to explore the expansive content landscape and begin experimenting with the various buying and selling formats. For the moment at least, this is where a growing majority of consumers, particularly those in the younger demographic, are spending their time and attention and increasingly their dollars.

• Case Study No Longer For Gamers-Only, Discord Helps Brands Engage With Latest Trends

  The voice over IP (VOIP) platform’s fast-paced nature makes it the perfect social-listening tool, and offers a new way for brands to interact with consumers on interesting and relevant topics. 

• Case Study Visit Florida Creates A New Branded Show For Amazon

  An ambitious content offering from the Visit Florida and Visit St. Pete/Clearwater organizations blurs the lines between both “drama and comedy,” and “content and commerce.”

• Case Study NBCUniversal’s New Advertising Formats Blur Lines Between Campaign And Content

  Responding to shifting consumption habits, media and entertainment companies are developing innovative content formats for brands to advertise to shoppers. 

• Case Study Waymo x UPS’s Partnership Uses Class 8 Trucks For Autonomous Delivery

  Waymo, the company behind Google's autonomous car program, is expanding its driverless delivery partnership with UPS through the holidays. 

• Case Study Bell and Howell Creates ‘Store in a Box’ Solution

  Just as they supported the motion picture revolution in the early 1900’s, the manufacturing company Bell and Howell is now at the forefront of the autonomous order fulfilment revolution more than a century later. 

• Analysis Designing Flexible Fulfillment Solutions To Better Serve A Digital-First Shopper

  With the disruptions to daily life over the past almost-two-years, retail has been forever changed. Digital behaviors not only drive ecommerce growth, but also increasingly supplement in-store journeys and underpin shopper expectations around convenience. To help our members better understand the impact of growing expectations around the last mile experience, the PSFK research team has identified five key trends and capabilities optimizing the last mile journey while reshaping the shopper experience. 

• Case Study Food Delivery Service & Grocery Retailer Partner On Add-on Delivery Feature

  Albertsons Cos. will be the first grocery retailer to pilot DoorDash’s new, multi-store and multi-product delivery initiative. 

• Analysis Social Media Marketing Resources, Tools & Programming To Empower Brands & Influencers 

  In this report, the PSFK team looks at six key trends in social commerce, bringing them to life for our members with a number of recent examples from the marketplace. It’s an exciting time for retailers and brands to explore the expansive social landscape. For the moment at least, this is where a growing majority of consumers, particularly those in the younger demographic, are spending their time and attention, and increasingly, their dollars.