The New Consumer Experience
shared, analyzed & explained
What’s New For Members
Our SXSW 2018 recap explores how brands are creating increasingly elaborate experiential marketing exhibitions that invite audiences to experience community-focused values and overall brand narratives.Download
This paper explores how brands are leveraging technology to enhance engagement through product packaging.Download
In its 12th year, PSFK will host a multi-track event that shares, analyzes and explains innovation in the new consumer experience. Join us May 18th in NYC!Details
In our latest podcast episode show, we look at how beauty brands are creating new offerings that appeal to health and environmentally-conscious consumersListen
Latest Trend Reports
Complimentary research assistance with 72 hour turnaround. Reports include stats, quotes, and multiple best-in-class examples on research topic. We get asked questions like:
“Hi! My team is getting together in two weeks to strategize around how we can use smart speakers to enhance our guest experience. Can you show us innovative uses of smart speakers to kick start our thinking?!”
- International Hospitality Brand
We publish several trends research reports each month that range from deep topical analysis, to smaller debrief-style reports. You will have access to all of these reports during the 12 months of your membership, as well as our entire back catalog.
Ideas We Are Tracking
Before you start filling up your calendars with conferences to spark your business innovation and personal growth this year, add CXI 2018 conference to your wish list! For its 12th year running, PSFK is hosting an intimate conference where emerging pioneers and established experts will take the stage to discuss all things innovation around the new consumer experience.
Reshma Saujani is the founder and CEO of Girls Who Code and the former deputy public advocate of New York City. As Executive Director of the Fund for Public Advocacy, Reshma brought together public and private sectors to encourage entrepreneurship and civic engagement across NYC. Today, she has galvanized industry leaders to close the gender gap in STEM education and empowered girls to pursue careers in technology and engineering through her nonprofit, Girls Who Code. Their mission is to help women reach gender parity in computing fields by exposing more girls to computer science at a young age.