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Take me to PSFK iQHow retailers are using customer data integration strategies to drive enhanced CX and optimized retail operations.
The immersive and interactive digital product trial and recommendation program from Lowe’s helps customers use the metaverse to plan out their real-world home improvement projects.
IBM is bringing an innovative suite of next-gen Automated Order Taking (AOT) technology to the McDonald’s drive-thru experience by leveraging customer data to enhance and optimize the shopper journey.
Shein’s AI engine can quickly pick up a change in demand or interest in new trends, and its supply chain can react in real-time, giving consumers more value and the brand much cheaper operating costs.
Retailers and brands are gathering customer insights and gaining deeper understanding of customer activities through customer data integration strategies and value-driven incentives.
Ideas around making more money while shoppers shop with retail media networks, best ingredients for digital dining at VSRs, and getting cheap by retailing to the value driven.
Ideas around the (continued) power & influence of pop-ups, how AI is automating creativity, and selling to shoppers while they shop.
Exciting new consumer trends research by leading retail and consumer think tank PSFK shows how organizations can meet their loyalty members and online customer communities with added value by adopting a community strategy to activate their branded communities, and ultimately drive ongoing business success by leveraging both technology and culture to meet business goals.
Statistics on How Retailers and Brands Can Rethink Product Design and Production to Deliver Sustainability and Better CX