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Holidays 2020 Debrief
Details Digital strategies for creating an interactive & safe holiday shopping environment
The Modern Workplace Reimagined
Details How businesses are supporting remote employees, while building collaborative & secure digital work environments
In-Home Retail Debrief
Details PSFK’s In-Home Retail Debrief explores how brands are empowering consumers along the new, digitally enabled paths to purchase
Live eCommerce
Details How innovative brands are leveraging new digital and livestream capabilities to better connect with and serve consumers
- Opinion Meet the Emergency Preparedness Brand That Launched Before the Pandemic In this video interview, PSFK's President of Research & Strategy speaks to Simon Huck, founder of JUDY, to learn how the new kind of emergency preparedness brand is empowering Americans with curated, reliable education, digital tools—and a healthy dose of optimism
- Opinion How Physical Retail Is Transforming in an Increasingly Digitized World In part two of an op-ed Q&A, retail strategist Melissa Gonzalez provides answers to top questions about the evolution of the retail store as the industry continues to contend with changing consumer behaviors and new challenges during COVID-19. Keywords: digital, fluid, flexible!
- Opinion The Impact of Diversity and Inclusion on Physical Store Strategy In this opinion piece, author Ian Johnston explains why accessibility isn’t enough to enable true inclusion, exploring points retailers should consider to design stores that accommodate a community rather than highlight difference
- Opinion A New Starting Line Tom Philipson, Co-Founder & CEO of award-winning experience design agency YourStudio, breaks down the post-crisis reality of in-store retail into three distinct phases—and how brands can succeed in each
Ideas We’re Tracking
Case Study This On-Demand Mobile Platform Replaces Waiting Lines with Digital Queues
Seed is a DTC subscription probiotics maker that takes education seriously, requiring its brand reps to complete a multi-stage course and pass an exam to ensure consumers are informed correctly
Read More - Analysis Key Retail Strategies for Tackling 2020’s Unprecedented Holiday SeasonPSFK research shares solutions for navigating the holiday crush in the disruption of 2020, touching on many stages of the path to purchase with ways to successfully bridge the digital-physical divide
- Case Study Fans Can Shop Looks They Like Directly Inside Music VideosAs retail and entertainment continue to merge, an innovative streaming platform is seizing the trend to let viewers simultaneously watch and shop new drops
- Case Study Community Ecommerce Platform Turns Everyday Consumers into InfluencersTeleport is a peer-to-peer discovery experience where anyone with the app can upload video shorts sporting their favorite apparel, then earn when viewers shop through them
- Case Study New York’s Jean-Georges Restaurant Enables Contactless Outdoor DiningThe upscale restaurant brand is turning to reduced-contact tech to keep doors open