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Facebook’s Head Of Retail Outlines Three Innovations Reshaping The Shopper Experience
Eva Press, Facebook's group lead for retail, CPG and healthcare, shares with PSFK how omnichannel shopping is giving way to omni-experience retailing, as merchants tap AR, video and conversational commerce to meet new consumer demands
What’s New For Members
The Shopper Marketing Debrief offers brands and retailers with actionable insights on how to drive customers into the sales funnel through contextual and personal engagement in the home.
DownloadLatest report presents a new vision for the customer-brand journey, one where customers’ lives and goals are authentically empowered and bolstered by their favorite brands.
DownloadOur brand tracker has recently been updated to include major brands in Alcohol, Apparel, Automotive, Food, Luxury, Retail. Technology and Travel
Join us for our upcoming January 19th half-day conference, where the research team will be previewing our Future of Retail 2020 report, which provides a roadmap on how to combine physical retail with an invisible layer of technology-driven service.
Membership Offering
Complimentary research assistance with 72 hour turnaround. Reports include stats, quotes, and multiple best-in-class examples on research topic. We get asked questions like:
“Hi! My team is getting together in two weeks to strategize around how we can use smart speakers to enhance our guest experience. Can you show us innovative uses of smart speakers to kick start our thinking?!”
- International Hospitality Brand
We publish several trends research reports each month that range from deep topical analysis, to smaller debrief-style reports. You will have access to all of these reports during the 12 months of your membership, as well as our entire back catalog.
These include titles like:
Ideas We Are Tracking
Save the Date: On January 16, 2019 PSFK will host a special half-day event centered around our upcoming Future of Retail 2020 report
Juliana is co-founder and executive director of Ushahidi, a technology nonprofit established in Africa that develops free and open-source software for information collection, interactive mapping and data curation. Ushahidi builds tools for democratizing information, increasing transparency and lowering the barriers for individuals to share their stories. Through Crowdmap.com, Swiftly.org and accompanying mobile applications, Ushahidi is making crowdsourcing tools more available and useful. Juliana is originally from Kenya and attended the University of Missouri where she received a degree in information technology.
Marketing pioneer Scott Bedbury stresses the importance of transparency in a country that has fallen prey to “alternative facts”
What’s New For Members
The Shopper Marketing Debrief offers brands and retailers with actionable insights on how to drive customers into the sales funnel through contextual and personal engagement in the home.
DownloadLatest report presents a new vision for the customer-brand journey, one where customers’ lives and goals are authentically empowered and bolstered by their favorite brands.
DownloadOur brand tracker has recently been updated to include major brands in Alcohol, Apparel, Automotive, Food, Luxury, Retail. Technology and Travel
Join us for our upcoming January 19th half-day conference, where the research team will be previewing our Future of Retail 2020 report, which provides a roadmap on how to combine physical retail with an invisible layer of technology-driven service.
