- Meet the Emergency Preparedness Brand That Launched Before the Pandemic In this video interview, PSFK's President of Research & Strategy speaks to Simon Huck, founder of JUDY, to learn how the new kind of emergency preparedness brand is empowering Americans with curated, reliable education, digital tools—and a healthy dose of optimism
- How Physical Retail Is Transforming in an Increasingly Digitized World In part two of an op-ed Q&A, retail strategist Melissa Gonzalez provides answers to top questions about the evolution of the retail store as the industry continues to contend with changing consumer behaviors and new challenges during COVID-19. Keywords: digital, fluid, flexible!
- The Impact of Diversity and Inclusion on Physical Store Strategy In this opinion piece, author Ian Johnston explains why accessibility isn’t enough to enable true inclusion, exploring points retailers should consider to design stores that accommodate a community rather than highlight difference
- A New Starting Line Tom Philipson, Co-Founder & CEO of award-winning experience design agency YourStudio, breaks down the post-crisis reality of in-store retail into three distinct phases—and how brands can succeed in each
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Features How to Plan a Product Drop
Seed is a DTC subscription probiotics maker that takes education seriously, requiring its brand reps to complete a multi-stage course and pass an exam to ensure consumers are informed correctly
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