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Quick reads on the latest trends

• Case Study Alms App Helps Users Better Themselves With Creator-led Challenges

  The social network eschews chasing clout online, and focuses instead on “feeling good through doing good” by making a positive impact and empowering its users’ well-being with guided activities.

• Case Study Nike Shifts Focus To Mental Health

  A new offering from the iconic global sportswear brand aims to leverage the healing power of movement to uplift Nike members by focusing on how they feel, not what they do. 

• Case Study DriveWealth Partners With Bits of Stock To Power the Ownership Economy

  A new cardless stock-rewards program from fractional investing and embedded finance fintech company DriveWealth, together with stock rewards app company Bits of Stock, aims to shape the future of stock ownership, aspirational wealth generation, and brand loyalty for younger generations. 

• Analysis How Brands & Retailers Provide Services & Resources To Support Their Communities’ Growth

  In this report, the PSFK Research team explores the innovative tools and emergent methods being deployed by businesses and brands to engage with an aspirational audience, drive loyalty, and improve lives. To help our members better understand the trajectories at play in this increasingly important and valuable space, PSFK has identified 5 key trends powering the connection between core business propositions and aspirational consumer growth.

• Vertical Building High-Fidelity Metaverse Spaces with Mona

  Over the past few months, there has been a lot of talk about brands and retailers buying virtual real estate. Samsung has replicated its 837 flagship store in Decentraland alongside Atari, which has created an arcade for visitors. While Adidas has purchased land in Sandbox and is diving deep with some big players in the […]

• Analysis Product-Led Innovation Driving Sustainability in Retail

  From source to sale and beyond, a diverse range of companies across sectors are prioritizing product-based sustainability efforts to unlock new opportunities and drive competitive differentiation through a strengthened relationship with both their customers and the planet. 

• Case Study Ecovative Makes Mycelium Leather For Calvin Klein And Tommy Hilfiger Parent

  Vegan “mushroom” leather is proving to be a sustainability gamechanger for the fashion industry. 

• Case Study Full Harvest Is An Online Marketplace for Surplus And Imperfect Produce

  The San Francisco-based company’s B2B platform and spot market is building a better food system by digitizing the produce supply chain and helping farmers sell their “ugly” and surplus products.

• Case Study Designer Rebecca Minkoff Reveals Product’s Eco Impact With Resonance

  Rebecca Minkoff is launching a fashion transparency tool with help from Resonance.