on-demand insights and analysis across the customer experience
What’s New For Members
Latest report presents a new vision for the customer-brand journey, one where customers’ lives and goals are authentically empowered and bolstered by their favorite brands.Download
This research paper gives an overview of how companies are redesigning their physical retail locations to ensure an optimal brand experience.Download
Our brand tracker has recently been updated to include major brands in Alcohol, Apparel, Automotive, Food, Luxury, Retail. Technology and Travel
In our latest podcast episode show, we look at a new retail concept that takes a different approach to customer engagementListen
Latest Trend Reports
Complimentary research assistance with 72 hour turnaround. Reports include stats, quotes, and multiple best-in-class examples on research topic. We get asked questions like:
“Hi! My team is getting together in two weeks to strategize around how we can use smart speakers to enhance our guest experience. Can you show us innovative uses of smart speakers to kick start our thinking?!”
- International Hospitality Brand
We publish several trends research reports each month that range from deep topical analysis, to smaller debrief-style reports. You will have access to all of these reports during the 12 months of your membership, as well as our entire back catalog.
Ideas We Are Tracking
During a webinar on Friday, June 22 at 12pm EST, the PSFK research team will be presenting findings from our newest trends and innovation debrief, the Shopper Marketing Debrief
Bertrand is a psychiatrist and balloonist that completed the first ever non-stop balloon flight around the globe with his partner Brian Jones. His most famous endeavor is Solar Impulse, a project launched in 2003 in collaboration with the École Polytechnique Fédérale de Lausanne (EPFL). The goal was to create a solar-powered, long-range aircraft, and in 2012, the aircraft operated by Piccard and Andre Borschberg made its first intercontinental flight from Morocco to Switzerland. Piccard is currently aiming to complete the first flight around the world on solar power alone, which commenced on March 9, 2015 and will span the course of five months.