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Insights, Trends & Ideas from our iQ Platform

• Retail Industry Analysis Where To Place Your Marketing Bets In 2023

  By studying all of the trend and innovation data it had collected in 2022, PSFK identified seven key areas that retailers and brands should focus their shopper marketing activity on in the next 12 to 18 months.

• PSFK Innovation Newsletters New Emails & Newsletters Published!

  Our latest batch of newsletters and email alerts have been released!

• Retail Industry Analysis A New Marketing Framework To Respond To Today’s Consumer Needs

  Responding to the major challenges impacting our retail community today, PSFK presents a framework to help retailers and brands understand how and where to plan its marketing activity in 2023 and beyond.

• Retail Industry Analysis Why New York City Is Home To Retail Innovation

  Why New York City continues to earn its claim as the retail industry’s capital city.

• Innovation Case Study Zero-Waste Cafe Scen Offers Sustainable Fast Casual Dining

  NYC's first-ever 'zero-waste' cafe Scen opened its doors in January 2022 in the NoMad district, bringing healthful dining options with quick and easy access to on-the-go New Yorkers.

• Innovation Case Study Hypebeast NYC HQ HBX Serves Both Fans & Business Needs

  Following several retail spaces in Hong Kong and Seoul, Hypebeast opened a new 7-floor flagship store in New York City's Chinatown.

• Innovation Case Study Seed Brklyn Doubles As Retail Destination & Community Space

  Part retail destination, part community space,  Christophe Roberts’s newly opened concept store, Seed Brklyn, combines fashion, community, culture, and art all in one space.

• Retail Industry Analysis How the Retail As A Platform concept drives sales plus competitive differentiation?

  At a time of high acquisition costs, supply chain chaos and restricted service to consumers, large retailers have emerged as intermediaries, providing emerging brands and other retail companies with the infrastructure needed to keep business operations efficient and fulfill the needs of customers who are continuously demanding more. Acting in some way as logistics service […]

• PSFK Innovation Newsletters 9 Key Strategies For Designing Engaging & Responsive Store Experiences

  When it comes to developing strategies for the in-store experience, our PSFK analysts recommend that retailers should leverage their framework of a continuous cycle of update and innovation.