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Roundtable: The Biggest Shifts In Experiential Marketing In 2018 And Beyond

To get some crystal ball predictions for what the future of advertising holds for PSFK’s Advertising Playbook, we turned to a handful of experts

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Our research papers are developed in response to specific member questions across a range of topics and industries

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We are proud to announce the date for our 2018 flagship conference - May 18th in New York City

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The Advertising Playbook

PSFK’s Advertising Playbook is a strategy toolkit for brands to successfully produce the most vital component in today’s digitally-saturated marketplace: experience marketing.

The PurpleList Podcast

Check out the latest episode of our PurpleList Podcast on iTunes


Latest Trend Reports

A PSFK Research Paper: Summer 2017
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Creating Dynamic Products For A Sustainable Future
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A Field Guide To Creating High-Reach Brand Experiences
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Complimentary research assistance with 72 hour turnaround. Reports include stats, quotes, and multiple best-in-class examples on research topic. We get asked questions like:

“Hi! My team is getting together in two weeks to strategize around how we can use smart speakers to enhance our guest experience. Can you show us innovative uses of smart speakers to kick start our thinking?!”
- International Hospitality Brand

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We publish several trends research reports each month that range from deep topical analysis, to smaller debrief-style reports. You will have access to all of these reports during the 12 months of your membership, as well as our entire back catalog.

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Ideas We Are Tracking


To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017

Derek McCarty discusses how hmbldt is changing attitudes around marijuana

September 27, 2017

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