Welcome to PSFK. The home of what’s next in Retail and CX.

Quick reads on the latest trends

• Analysis Technology Innovations Fueling Intelligent Store Operations

  In this report, the PSFK Labs  team explores the tools, technologies, and solutions brands and retailers are launching in order to integrate omnichannel convenience and drive sales across brick-and-mortar locations. Learn about the pre-, during, and post-purchase solutions being deployed to provide an innovative and optimized experience across the entire shopping journey. Through five featured trends and highlighted marketplace examples, this report will help your organization develop a retailing approach that utilizes technology, computer vision, and automation in order to provide maximum personalization and convenience. 

• Case Study Vans Uses Planogram Platform To Increase Floorset Efficiency

  By deploying the retail merchandising software, shoe and apparel company Vans was able to realize huge frontline efficiencies across its visual merchandising routines and floorset guidelines. 

• Case Study Under Armour Expands RFID Capabilities For Greater Inventory Visibility

  Using Nedap ID Cloud, the performance athletic brand aims to unlock a powerful omni-channel strategy by creating a seamless, connected shopping experience for its consumers. 

• Case Study Amazon’s First Physical Clothing Store Provides Glimpse Into Next-Gen Retail

  Confirming a rumor from last year, e-commerce and technology giant Amazon is opening its first-ever physical clothing store. 

• Case Study Alms App Helps Users Better Themselves With Creator-led Challenges

  The social network eschews chasing clout online, and focuses instead on “feeling good through doing good” by making a positive impact and empowering its users’ well-being with guided activities.

• Case Study Nike Shifts Focus To Mental Health

  A new offering from the iconic global sportswear brand aims to leverage the healing power of movement to uplift Nike members by focusing on how they feel, not what they do. 

• Case Study DriveWealth Partners With Bits of Stock To Power the Ownership Economy

  A new cardless stock-rewards program from fractional investing and embedded finance fintech company DriveWealth, together with stock rewards app company Bits of Stock, aims to shape the future of stock ownership, aspirational wealth generation, and brand loyalty for younger generations. 

• Analysis How Brands & Retailers Provide Services & Resources To Support Their Communities’ Growth

  In this report, the PSFK Research team explores the innovative tools and emergent methods being deployed by businesses and brands to engage with an aspirational audience, drive loyalty, and improve lives. To help our members better understand the trajectories at play in this increasingly important and valuable space, PSFK has identified 5 key trends powering the connection between core business propositions and aspirational consumer growth.

• Vertical Building High-Fidelity Metaverse Spaces with Mona

  Over the past few months, there has been a lot of talk about brands and retailers buying virtual real estate. Samsung has replicated its 837 flagship store in Decentraland alongside Atari, which has created an arcade for visitors. While Adidas has purchased land in Sandbox and is diving deep with some big players in the […]