The New Consumer Experience
shared, analyzed & explained
What’s New For Members
Our SXSW 2018 recap explores how brands are creating increasingly elaborate experiential marketing exhibitions that invite audiences to experience community-focused values and overall brand narratives.Download
This paper explores how brands are leveraging technology to enhance engagement through product packaging.Download
In its 12th year, PSFK will host a multi-track event that shares, analyzes and explains innovation in the new consumer experience. Join us May 18th in NYC!Details
In our latest podcast episode show, we look at how beauty brands are creating new offerings that appeal to health and environmentally-conscious consumersListen
Latest Trend Reports
Complimentary research assistance with 72 hour turnaround. Reports include stats, quotes, and multiple best-in-class examples on research topic. We get asked questions like:
“Hi! My team is getting together in two weeks to strategize around how we can use smart speakers to enhance our guest experience. Can you show us innovative uses of smart speakers to kick start our thinking?!”
- International Hospitality Brand
We publish several trends research reports each month that range from deep topical analysis, to smaller debrief-style reports. You will have access to all of these reports during the 12 months of your membership, as well as our entire back catalog.
Ideas We Are Tracking
Before you start filling up your calendars with conferences to spark your business innovation and personal growth this year, add CXI 2018 conference to your wish list! For its 12th year running, PSFK is hosting an intimate conference where emerging pioneers and established experts will take the stage to discuss all things innovation around the new consumer experience.
Halle Tecco is a founder and managing director of Rock Health, the first seed fund devoted exclusively to digital health companies. Prior to Rock Health, Halle worked as a business analyst at Intel before moving on to Apple where she worked in the health and medical vertical. It was during her time at Apple that Halle recognized the need and potential for startups in the digital health space. Halle has appeared in the New York Times, the Wall Street Journal, and on CNBC. She was named one of Goldman Sach’s Most Intriguing Entrepreneurs and featured on Forbes' 30 Under 30 List. Halle has spoken at CES, SXSW, TechCrunch DISRUPT, GigaOm Mobilize, CTIA, HIMSS, SOCAP, Mayo Transform, Startup Grind, WIRED Life and MIT Emtech. She has also guest lectured at Columbia, Harvard, Stanford and Wharton. Halle has a BS from Case Western Reserve University and an MBA from Harvard Business School. She is also an active angel investor in over 50 technology companies including Misfit Wearables, Quora and Kaggle.
At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.