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Insights & Ideas our Research Team are Tracking

• Retail Industry Analysis Influencing Within Digital Worlds

  Influencing Within Digital Worlds: How brands & retailers are partnering with virtual creators & amplifiers to build value & engage their communities

• Innovation Case Study Virtual Influencer Lil Miquela Uses NFTs & web3 To Build Community

  Digital avatar-influencer Miquela Sousa is leading the way for virtual influencers in launching NFTs and using web3 to create closer connections and build community with their follower audiences. 

• Innovation Case Study Nike uses digital avatars to turn consumers into brand ambassadors

  Athletic giant Nike has planted one of the strongest flags in the Metaverse with its Nikeland Roblox virtual environment. As part of the next-generation activation and experience, Nike is turning brand fans into cross-world virtual ambassadors.

• Innovation Case Study Virtual Influencers Like Ayayi Are Taking Over China’s Social Media

  As consumer interest in experiential content and hyperconnected, immersive virtual worlds grows, the rise of virtual influencers like Ayayi is unlocking a completely new dimension of possibilities for brands and retailers. 

• PSFK Innovation Newsletters Trends: Intimacy Fuels Consumer-Brand Love Across Platforms

  Leading brands know they must keep meeting evolving consumer preferences to stay relevant and attract loyalty and spending—and they can do this by emphasizing more private online connections that help young people find intimate shared digital experiences in a fractured online world. 

• PSFK Innovation Newsletters Trends: Getting Ahead of AI Bias With Inclusive Algorithms

  By acknowledging the inherent pitfalls of AI systems and building in bias-controls and data-integrity measures, we can create an ethically positive, and not an ethically ambiguous, future. 

• PSFK Innovation Newsletters Retail Trends: Building Loyalty With Service, Craft, And A Promise

  By approaching the brand-consumer dynamic through a shared value lens and introducing integrated responsibility standards beyond just one-of purchases, companies are able to reimagine not just their products but also their relationship with customers, inspiring loyalty through longevity.

• PSFK Innovation Newsletters Retail Trends: Travel Immersions Transport Shoppers By Bringing The Vacation In-Store

  Beyond just attracting shoppers, innovative store designs and experiential elements are allowing companies to showcase and leverage their own unique identities in new ways across a variety of touch points and occasions, helping build a competitive moat. 

• Retail Industry Analysis How Brands & Retailers Are Partnering With Creators & Amplifiers To Build Value & Engage Their Communities

  How brands and retailers are partnering with creators and amplifies to build value and engage their communities.