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Latest Insights & Analysis

Here are the most popular stories that retailers and brands are reading right now to inspire them with their CX innovation work.

PSFK's New Innovation Report On Food Service Offers Key Lessons For All Retailers On How To Perfectly Deliver On Personal Tastes

From frictionless ordering and dynamic menus to optimized delivery, food service operators are leveraging technology to create a more dynamic customer experience

Podcast: Why Natural & Sustainable Personal Care Is No Longer Just Niche

In this episode, founder of organic personal care brand Seed Phytonutrients discusses the viability of a hybrid DTC and wholesale strategy in a market that has shifted distribution channels in response to increasing consumer demand for sustainable and natural beauty options

Op-Ed: The Future of Retail Is Human

Author Jeff Sharpe explains why there is no one-size-fits-all formula to branding, instead providing five pillars to guide retailers in taking stock of their unique audience and building an emotive identity that resonates, both online and off

Op-Ed: Could Cars Be The Therapists Of The Future?

Author Dhruva Rajendra makes the case for an untapped post-purchase need that vehicles could be poised to fill, turning consumers' daily commutes into therapy sessions—in short, wellness on wheels

Bbot In-Restaurant Mobile Ordering Platform Set To Disrupt The Casual Dining Experience

In conversation with CEO Steve Simoni, PSFK finds out how the on-site food delivery platform helps customers eating out focus on socializing and less on ordering, drastically reducing wait, checkout and delivery times while cutting costs for customers and business owners alike

Why The Brand Behind Urban Outfitters Launched Nuuly, Its Own Rental Service

Nuuly is URBN's clothing rental service for its brands Anthropologie, Urban Outfitters and Free People, taking cues from growing consumer interest in economy, sustainability and novelty in a move set to disrupt how customers experience mainstream apparel

Startup HATH Supplements Explains Why Proactive Use Is The Next Frontier For CBD

Moving the hemp-derived ingredient away from its alignment with weed culture as well as luxury, this just-launched brand offers products designed for high-functioning results for everyday consumers and encourages wellness through routine and care rather than just treating symptoms

How Brands Like Alibaba Are Using AI To Further Personalize Skincare

From interactive makeup mirrors to selfie-based skin analyses, leading brands based in Asia are bringing expert-led and personalized advice to consumers' fingertips

So What's With All The Big Logos?

The PSFK team spoke to fashion's expert and educator Simon Collins of WeDesign for some feedback on the apparent and un-ironic return of big branding