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Holidays 2020 Debrief
Details Digital strategies for creating an interactive & safe holiday shopping environment
(Re)Designed Store Experience Debrief
Details How retailers are leveraging tech and service design to create safe, inclusive and effective sales environments
Live eCommerce
Details How innovative brands are leveraging new digital and livestream capabilities to better connect with and serve consumers
Designing A Frictionless Payments Experience
Details How retailers are streamlining purchase and checkout through mobile-first & tech-enabled solutions
- Opinion Meet the Emergency Preparedness Brand That Launched Before the Pandemic In this video interview, PSFK's President of Research & Strategy speaks to Simon Huck, founder of JUDY, to learn how the new kind of emergency preparedness brand is empowering Americans with curated, reliable education, digital tools—and a healthy dose of optimism
- Opinion How Physical Retail Is Transforming in an Increasingly Digitized World In part two of an op-ed Q&A, retail strategist Melissa Gonzalez provides answers to top questions about the evolution of the retail store as the industry continues to contend with changing consumer behaviors and new challenges during COVID-19. Keywords: digital, fluid, flexible!
- Opinion The Impact of Diversity and Inclusion on Physical Store Strategy In this opinion piece, author Ian Johnston explains why accessibility isn’t enough to enable true inclusion, exploring points retailers should consider to design stores that accommodate a community rather than highlight difference
- Opinion A New Starting Line Tom Philipson, Co-Founder & CEO of award-winning experience design agency YourStudio, breaks down the post-crisis reality of in-store retail into three distinct phases—and how brands can succeed in each
Ideas We’re Tracking
Analysis Bringing Retail to Life Virtually in Shoppers’ Homes
From homegrown marketing to voice commerce & queries, these are the strategies innovative brands are leveraging to create immersive and entertaining virtual retail experiences at home (& beyond!)
Read More - Case Study Outer Turns Owners into Brand Reps with Neighborhood Showrooms
Outdoor furniture brand Outer invites its customers to host Neighborhood Showrooms where prospective buyers can view products in their neighbors' backyards
- Case Study Levi’s ‘SecondHand’ Resale Program Fosters Lasting Customers Relationships
Denim company Levi's has created its first buyback and circular retail platform, SecondHand, in which customers can return their worn wares for resale in exchange for Levi's gift certificates
- Vertical Lincoln Supports Drivers’ Daily Wellbeing with Meditation App CollabThe luxury auto brand becomes a fixture of owners' everyday wellness practice by offering a complimentary one-year subscription to the meditation and mindfulness app Calm
- Analysis Creating Customer Relationships That LastStrategies for delivering value long after the purchase itself and creating ongoing revenue streams