The social network eschews chasing clout online, and focuses instead on “feeling good through doing good” by making a positive impact and empowering its users’ well-being with guided activities.
A new cardless stock-rewards program from fractional investing and embedded finance fintech company DriveWealth, together with stock rewards app company Bits of Stock, aims to shape the future of stock ownership, aspirational wealth generation, and brand loyalty for younger generations.
In this report, the PSFK Research team explores the innovative tools and emergent methods being deployed by businesses and brands to engage with an aspirational audience, drive loyalty, and improve lives. To help our members better understand the trajectories at play in this increasingly important and valuable space, PSFK has identified 5 key trends powering the connection between core business propositions and aspirational consumer growth.
Over the past few months, there has been a lot of talk about brands and retailers buying virtual real estate. Samsung has replicated its 837 flagship store in Decentraland alongside Atari, which has created an arcade for visitors. While Adidas has purchased land in Sandbox and is diving deep with some big players in the […]
From source to sale and beyond, a diverse range of companies across sectors are prioritizing product-based sustainability efforts to unlock new opportunities and drive competitive differentiation through a strengthened relationship with both their customers and the planet.
Vegan “mushroom” leather is proving to be a sustainability gamechanger for the fashion industry.
The San Francisco-based company’s B2B platform and spot market is building a better food system by digitizing the produce supply chain and helping farmers sell their “ugly” and surplus products.