It’s an exciting time for retailers and brands to explore the expansive content landscape and begin experimenting with the various buying and selling formats. For the moment at least, this is where a growing majority of consumers, particularly those in the younger demographic, are spending their time and attention and increasingly their dollars.
The voice over IP (VOIP) platform’s fast-paced nature makes it the perfect social-listening tool, and offers a new way for brands to interact with consumers on interesting and relevant topics.
Responding to shifting consumption habits, media and entertainment companies are developing innovative content formats for brands to advertise to shoppers.
Just as they supported the motion picture revolution in the early 1900’s, the manufacturing company Bell and Howell is now at the forefront of the autonomous order fulfilment revolution more than a century later.
With the disruptions to daily life over the past almost-two-years, retail has been forever changed. Digital behaviors not only drive ecommerce growth, but also increasingly supplement in-store journeys and underpin shopper expectations around convenience. To help our members better understand the impact of growing expectations around the last mile experience, the PSFK research team has identified five key trends and capabilities optimizing the last mile journey while reshaping the shopper experience.
In this report, the PSFK team looks at six key trends in social commerce, bringing them to life for our members with a number of recent examples from the marketplace. It’s an exciting time for retailers and brands to explore the expansive social landscape. For the moment at least, this is where a growing majority of consumers, particularly those in the younger demographic, are spending their time and attention, and increasingly, their dollars.