Influencing Within Digital Worlds: How brands & retailers are partnering with virtual creators & amplifiers to build value & engage their communities
Athletic giant Nike has planted one of the strongest flags in the Metaverse with its Nikeland Roblox virtual environment. As part of the next-generation activation and experience, Nike is turning brand fans into cross-world virtual ambassadors.
As consumer interest in experiential content and hyperconnected, immersive virtual worlds grows, the rise of virtual influencers like Ayayi is unlocking a completely new dimension of possibilities for brands and retailers.
Leading brands know they must keep meeting evolving consumer preferences to stay relevant and attract loyalty and spending—and they can do this by emphasizing more private online connections that help young people find intimate shared digital experiences in a fractured online world.
By acknowledging the inherent pitfalls of AI systems and building in bias-controls and data-integrity measures, we can create an ethically positive, and not an ethically ambiguous, future.
By approaching the brand-consumer dynamic through a shared value lens and introducing integrated responsibility standards beyond just one-of purchases, companies are able to reimagine not just their products but also their relationship with customers, inspiring loyalty through longevity.
Beyond just attracting shoppers, innovative store designs and experiential elements are allowing companies to showcase and leverage their own unique identities in new ways across a variety of touch points and occasions, helping build a competitive moat.
How brands and retailers are partnering with creators and amplifies to build value and engage their communities.