In an exclusive with PSFK, the founder of Driver 1 monthly car rental program explains how the service is specifically built around the needs of today's first-car drivers, offering them quality and affordability through flexible plans inspired by a mobile and digital-first world

In conversation with CEO Steve Simoni, PSFK finds out how the on-site food delivery platform helps customers eating out focus on socializing and less on ordering, drastically reducing wait, checkout and delivery times while cutting costs for customers and business owners alike

From frictionless ordering and dynamic menus to optimized delivery, food service operators are leveraging technology to create a more dynamic customer experience

PSFK speaks to the company's founder about how it is working to curb single-use plastic waste with a hybrid approach to refillable products like deodorant, offering subscription and a la carte options all with a community-driven message

Author Jeff Sharpe explains why there is no one-size-fits-all formula to branding, instead providing five pillars to guide retailers in taking stock of their unique audience and building an emotive identity that resonates, both online and off

Author Dhruva Rajendra makes the case for an untapped post-purchase need that vehicles could be poised to fill, turning consumers' daily commutes into therapy sessions—in short, wellness on wheels

Mainstay and Insta-famous beauty brands alike are embracing new forms of customer service to meet the elevated expectations of today's consumers, from providing educational classes to empowering sales teams to deliver expert advice

Nuuly is URBN's clothing rental service for its brands Anthropologie, Urban Outfitters and Free People, taking cues from growing consumer interest in economy, sustainability and novelty in a move set to disrupt how customers experience mainstream apparel