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Latest Observations & Analysis
Here are the most popular stories that retailers and brands are reading right now to inspire them with their CX innovation work.
PSFK talks to Elizabeth Shaffer, co-founder of MASSE, to discuss her startup's approach to ecommerce driven by personal recs, and the value of a new AMA series featuring female founders
How the hospitality brand organically invented an elevated country motel experience in the era of Airbnb
Ahead of speaking at PSFK's Future of Retail Conference 2020, Maya Simon shares insights on building a holistic wedding planning experience based on feedback from today's couples, as well as serving as a lifestyle partner beyond the big day
With a growing consumer interest in wellness, sustainability and coaching startups, Avalow is poised to become a major name in home gardening
PSFK catches up with Black Tomato co-founder Tom Marchant and SoulCycle CEO Melanie Whelan to explore extending the brand-consumer connection through unique travel experiences
Stylenanda's Seoul storefront sells makeup, clothing and accessories in a five-floor space inspired by the hotel and hospitality experience
How home improvement retailers are expanding their in-store and online services to better meet the needs of today’s homeowners and residents
By paying attention to trends with by-the-minute accuracy, these clothing brands change out their stock constantly to engage shoppers
Taking inspiration from the artful Hongdae neighborhood, Ryse Hotel is a new meeting place for Seoul's visiting and local creatives alike