Welcome to PSFK. The home of what’s next in Retail and CX.

Industry Case-Studies & Expert Commentary on the latest Consumer & Retail Innovation Trends

• Retail Industry Analysis How customer data strategies are driving sales, bespoke CX & loyalty in retail

  How retailers are using customer data integration strategies to drive enhanced CX and optimized retail operations.

• Innovation Case Study Lowe’s Virtual Project Hub Replicates IRL Products Within A Digital Test Setting

  The immersive and interactive digital product trial and recommendation program from Lowe’s helps customers use the metaverse to plan out their real-world home improvement projects. 

• Innovation Case Study McDonald’s And IBM Partner For Hyper-Personalized Drive-Thru Experience

  IBM is bringing an innovative suite of next-gen Automated Order Taking (AOT) technology to the McDonald’s drive-thru experience by leveraging customer data to enhance and optimize the shopper journey. 

• Innovation Case Study Shein’s Consumer-To-Manufacturer AI Program Matches Local Demand at Scale

  Shein’s AI engine can quickly pick up a change in demand or interest in new trends, and its supply chain can react in real-time, giving consumers more value and the brand much cheaper operating costs.

• Retail Industry Analysis Leveraging New Channels, Models & Experiences To Curate Insights, Enhance CX, & Optimize Operations

  Retailers and brands are gathering customer insights and gaining deeper understanding of customer activities through customer data integration strategies and value-driven incentives.

• PSFK Innovation Newsletters Retail Trends: Stores sell ads, flipping cheap, virtual service restaurants + shopper insights

  Ideas around making more money while shoppers shop with retail media networks, best ingredients for digital dining at VSRs, and getting cheap by retailing to the value driven.

• PSFK Innovation Newsletters Trends: AI as Creative Director, PopUp Product Drops, Persuading While Shopping

  Ideas around the (continued) power & influence of pop-ups, how AI is automating creativity, and selling to shoppers while they shop.

• Retail Industry Statistics Statistics on How Brands & Retailers Can Engage & Support New Customer Communities

  Exciting new consumer trends research by leading retail and consumer think tank PSFK shows how organizations can meet their loyalty members and online customer communities with added value by adopting a community strategy to activate their branded communities, and ultimately drive ongoing business success by leveraging both technology and culture to meet business goals.

• Retail Industry Statistics Consumer Statistics That Support The Business Case For Sustainability

  Statistics on How Retailers and Brands Can Rethink Product Design and Production to Deliver Sustainability and Better CX