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Holidays 2020 Debrief
Details Digital strategies for creating an interactive & safe holiday shopping environment
The Modern Workplace Reimagined
Details How businesses are supporting remote employees, while building collaborative & secure digital work environments
In-Home Retail Debrief
Details PSFK’s In-Home Retail Debrief explores how brands are empowering consumers along the new, digitally enabled paths to purchase
Live eCommerce
Details How innovative brands are leveraging new digital and livestream capabilities to better connect with and serve consumers
- Opinion Meet the Emergency Preparedness Brand That Launched Before the Pandemic In this video interview, PSFK's President of Research & Strategy speaks to Simon Huck, founder of JUDY, to learn how the new kind of emergency preparedness brand is empowering Americans with curated, reliable education, digital tools—and a healthy dose of optimism
- Opinion How Physical Retail Is Transforming in an Increasingly Digitized World In part two of an op-ed Q&A, retail strategist Melissa Gonzalez provides answers to top questions about the evolution of the retail store as the industry continues to contend with changing consumer behaviors and new challenges during COVID-19. Keywords: digital, fluid, flexible!
- Opinion The Impact of Diversity and Inclusion on Physical Store Strategy In this opinion piece, author Ian Johnston explains why accessibility isn’t enough to enable true inclusion, exploring points retailers should consider to design stores that accommodate a community rather than highlight difference
- Opinion A New Starting Line Tom Philipson, Co-Founder & CEO of award-winning experience design agency YourStudio, breaks down the post-crisis reality of in-store retail into three distinct phases—and how brands can succeed in each
Ideas We’re Tracking
Analysis Creating Digital Store Experiences in a Mobile-First World
What are the digital shopping experiences driving the future of the store? For a mobile-first 2020 and long beyond, here's what top retailers are betting on for next-gen brick and mortar
Read More - Case Study Taco Bell Leverages AI to Personalize Digital Menus for App MembersThe fast-food restaurant is enabling digital menus capable of real-time customization thanks to a partnership with Certona
- Case Study Machine-Learning Ecommerce Experience Creates Custom Fashion FeedsThe Yes's algorithm-driven experience tailors shoppable feeds that get smarter as consumers go based on their affirmative answers to "yes" and "no" style questions
- Case Study Genesis’ Online Car-Buying Experience Assigns Customers a Personal AdvisorThe luxury car brand provides white-glove virtual support by connecting shoppers with a single host who will guide them through the entire process
- Analysis How to Level Up Your New Digital Path to PurchaseNow more than ever, the shopper journey starts online. PSFK Research identifies emerging opportunities for brands and retailers to enhance the key research & engagement stages and drive sales