Brand Rap

Brand Rap
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The guys at Agenda Inc must have been sitting with their feet up for the last 6 months listening to the radio: they've just released their Brandstand report for the...

Guy Brighton
  • 26 june 2004

The guys at Agenda Inc must have been sitting with their feet up for the last 6 months listening to the radio: they’ve just released their Brandstand report for the first half of this year that analyzes the name-dropping of brands in Top 20 US songs; and therefore youth conciousness. They report that auto brands that were prevelant last year have taken a drop in number of mentions. 2004 sees fashion brands such as Jimmy Choo and Levis Strauss sung or rapped about.

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