Drink & Drive, Monsieur?

Drink & Drive, Monsieur?

A new wine from France....

Guy Brighton
  • 14 june 2004

A wine maker in France (Alain-Dominique Perrin former head of Cartier) has decided to launch a new wine brand called Permis de Conduire (“permit to drive”). It contains enough wine for two glasses and is meant to be shared by two people, as the French government estimates that the average person can drink one glass of wine and still drive safely. The bottle’s label design, with its rose color, even mimics a French driver’s license!

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