Whilst the whole world seems to be 'lovin it', or at least Justin Timberlake's accountant is, Maccy Ds has announced a move away from TV and big commercial campaigns to...

Whilst the whole world seems to be ‘lovin it’, or at least Justin Timberlake’s accountant is, Maccy Ds has announced a move away from TV and big commercial campaigns to ideas such as ‘brand journalism’.

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