eLuxury

eLuxury
technology

Haven't got round to WiFi-ing your Benetti yet? You're not alone. A study by Ledbury Research has shown that most luxury brands still apparently don't know the web from their...

Guy Brighton
  • 1 july 2004

Haven’t got round to WiFi-ing your Benetti yet? You’re not alone. A study by Ledbury Research has shown that most luxury brands still apparently don’t know the web from their oysters. Last year PSFK ran some research that came to the same conclusions: that luxury brands are failing to take advantage of digital media to create dialog with their customers. We suggested a few tips for luxury brands and their marketing teams. Refresh yourself by gulping down some of our discussion documents:

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.