Extending the brand: Designers take it to the limit

Extending the brand: Designers take it to the limit

Great article in the Herald Tribune about how luxury goods and fashion houses are aggressively pursuing brand extension policies.

Guy Brighton
  • 6 july 2004

Extending the brand: Designers take it to the limit

By Suzy Menkes IHT Tuesday, June 29, 2004

MILAN Nike will announce next week its collaboration with one of the coolest designers on the planet: Marc Newson, who is also designing jeans for G-Star. The Australian-born designer, who has made the Lever House restaurant in Manhattan an epicenter of cool and whose design of the interior of a Dassault Falcon private jet has already become an iconic exhibit world-wide, is a dramatic example of the mode of the moment: brand extension.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.