Procter & Gamble’s Band Extension

Procter & Gamble’s Band Extension
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Whilst several entertainment brands are trying to extend themselves into consumer sectors like fashion, cosmetics brand Cover Girl has decided to extend its brand from beauty into music with a...

Piers Fawkes, PSFK
  • 15 july 2004

Whilst several entertainment brands are trying to extend themselves into consumer sectors like fashion, cosmetics brand Cover Girl has decided to extend its brand from beauty into music with a JV with Atlantic Records to create Cover Girl Records!.

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