Viva Brand Dinosaurs!?!

Viva Brand Dinosaurs!?!
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Interbrand and Business Week have just released their latest 100 top brands. The list is full of the usual dinosaurs that even your grand father would have been familiar with....

Piers Fawkes, PSFK
  • 29 july 2004

Interbrand and Business Week have just released their latest 100 top brands. The list is full of the usual dinosaurs that even your grand father would have been familiar with. Why do brands like IBM, GE, Intel, Amex, Marlboro warrant such approval when there are far more dynamic brands shaping our world around us (versus screaming from a billboard down on us)?? Like the Superbrands awards, given out in Britain recently to antiquarians like Marks & Spencers, Interbrand and Business Week are sending out a message to big business that creativity, innovation and validity should be spurned and reliance on sheer size, distribution and history is key.

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