In Brief

In case you hadn't noticed but the latest trend in ad industry is to find original and, frankly, odd places to stick their ads on. Hot on the (w)heels of...

In case you hadn’t noticed but the latest trend in ad industry is to find original and, frankly, odd places to stick their ads on. Hot on the (w)heels of extreme media formats such as our foreheads comes Wheelvertising.

Maybe it’s because we’re all too busy looking down at the sidewalk to avoid all those distracting brand messages that AdFleet has launched 2,000 taxis in LA with get-jiggy non-rotating hub caps advertising L.A. Dodgers, Taco Bell, Jiffy Lube, Virgin Colas and 1-800-Cheap Seats. And just to put us in a spin: see the concept soon in 14 areas including Atlanta, Dallas, Boston, Toronto and D.C.

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