Architect rebel Will Alsop has presented his latest treatment to revitalise a large section of English northern town Middlesborough. The theme appears to be focused on consumerism and popular culture....

Architect rebel Will Alsop has presented his latest treatment to revitalise a large section of English northern town Middlesborough. The theme appears to be focused on consumerism and popular culture. The proposal recommends the overhaul of dockland area called Middlehaven with new buildings that look like familiar products such as a cinema in the form of a blue Rubik's cube, an office block nicknamed ‘Marge Simpson's hair' and also a primary school in the shape of a giant spelling block!

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