In Brief

PSFK reports on the launch of The Advert Channel-A full launch set for September 6th this year will see The Advert Channel air current popular commercials of all kinds, with an emphasis on viewing adverts as a form of entertainment, culture and from an artistic and creative aspect.

Television adverts. Love them or loath them? Well the British are about to see for themselves. A full launch set for September 6th this year will see The Advert Channel air current popular commercials of all kinds, with an emphasis on viewing adverts as a form of entertainment, culture and from an artistic and creative aspect.

Programme schedules are said to contain ‘Ad Chat’, ‘Ad focus’, ‘Adverts for You’ and ‘Adverts Today’.

The Channel is also said to incorporate a high level of interaction by use of Phone, SMS and the Web.

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