Club 18-30 Update

Club 18-30 Update
Advertising

There's so much discussion about the lost advertiser audience of young males that even PSFK's got a little confused by all the bally Hoo.

Piers Fawkes, PSFK
  • 9 august 2004

Oh yes they are… oh no they’re not!! There’s so much discussion about the lost advertiser audience of young males that even PSFK’s got a little confused by all the bally-hoo.

Last week Wired Magazine published their view of the situation:”Online gaming all night: Cool. Hour after hour downloading MP3s and porn: No problem. Thirty seconds so you can try to sell me something? Outta here. How the 18-34 male is reinventing advertising….” Then the New York Times tell us, “Young Men Are Back Watching TV. But Did They Ever Leave?“.

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