There's so much discussion about the lost advertiser audience of young males that even PSFK's got a little confused by all the bally Hoo.

Oh yes they are… oh no they’re not!! There’s so much discussion about the lost advertiser audience of young males that even PSFK’s got a little confused by all the bally-hoo.

Last week Wired Magazine published their view of the situation:”Online gaming all night: Cool. Hour after hour downloading MP3s and porn: No problem. Thirty seconds so you can try to sell me something? Outta here. How the 18-34 male is reinventing advertising….” Then the New York Times tell us, “Young Men Are Back Watching TV. But Did They Ever Leave?“.

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