Back in the late nineties, Intel hired an anthropologist, Genevieve Bell, to see how its products were used around the world. She recently spent a couple of years living with...

Back in the late nineties, Intel hired an anthropologist, Genevieve Bell, to see how its products were used around the world. She recently spent a couple of years living with families in countries like India, Malaysia, Singapore, Indonesia, and Korea conducting research into Asian’s relationship with of technology. Bell discovered insights such as how some Chinese people take their cell phones to temples to be blessed or that Muslims in Malaysia are using GPS-enabled phones to find the direction of Mecca before doing their prayers.

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