The blur between advertising and journalism got a bit murkier today as Forbes.com announced the introduction of sponsored hyperlinks within their editorial. Forbes.com is one of about 200 online publishers...

The blur between advertising and journalism got a bit murkier today as Forbes.com announced the introduction of sponsored hyperlinks within their editorial. Forbes.com is one of about 200 online publishers to adopt the IntelliTxt system built by Vibrant Media. Advertisers pay Vibrant to be associated with certain words, which are then underlined twice when they appear on participating websites.

Example New York Times Article

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