In this month's TrendWatching newsletter, there is much reported about the trend of 'Mass Class'. They say that hundreds of millions of consumers now all sip Starbucks lattes, blabber away...

In this month's TrendWatching newsletter, there is much reported about the trend of ‘Mass Class'. They say that hundreds of millions of consumers now all sip Starbucks lattes, blabber away on Nokia phones and dress up in Zara and H&M. Whether you live in Oslo or in Shanghai, branded, high quality products and services at affordable prices now define the minimum standards for Mass Class living.

TrendWatching has described three must-have consumption trophies that will afford emerging Mass Class consumers access to ‘Middle Class Walhalla': a comfortable home, several holidays and a decent motor. In the August newsletter they focus on the latter, The Mass Class Car: the Renault X90 (aka Logan), the Chery QQ and Geely Haoqing and the Tata.

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