PSFK Feature : Apple Store Styling

PSFK Feature : Apple Store Styling

Apple Store Styling report

Guy Brighton
  • 18 august 2004

Now PSFK isn’t a cool hunter site per-se but we do like to skive off from our day jobs sometimes and see what’s going on in the real world. We love the buzz in the Apple Store in Soho New York. The clientele is a perfect target market for businesses punting their creative and not so creative products. Mac owners are highly educated, high income, creative and it’s not as if iPod owners – at $400 a pop – are dissimilar.

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