Heard of the firm Camper? More than likely your answer is yes of course. And more than likely you thought, yes, that's the footwear company. Well you're right, but the...

Heard of the firm Camper? More than likely your answer is yes of course. And more than likely you thought, yes, that’s the footwear company.

Well you’re right, but the latest venture from the firm proves to be something different from that of shoe making. Indeed Camper is steering its business strategy in a new direction towards projects far removed from the footwear industry. Its latest venture is its restaurant in Barcelona – FoodBALL. Actually being described as a ‘non restaurant’ and serving food ‘free from pesticides, chemical fertilisers, additives, radioactivity, animal fats, genetic manipulation and with no refined flour, sugar or salt’, FoodBALL has been created to take the brand’s values and spirit into the world of food, in an innovative concept based on healthy eating.

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