Born Into Luxury

Born Into Luxury
Innovation

Luxury fashion brands have lost revenue over the last few years and are struggling to find new, innovative ways of breath life into their brands. A report by BrandChannel analyses...

Guy Brighton
  • 29 september 2004


Luxury fashion brands have lost revenue over the last few years and are struggling to find new, innovative ways of breath life into their brands. A report by BrandChannel analyses the trend for Luxury Brands to offer junior versions of their range to capitalise on their customers’ habit to produce offspring and then pander to them.

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