We believe that the concept of a retail environment as a Style Editor is a growing trend. Harvey Nichols does this on a grand level in sophisticated department stores across...

We believe that the concept of a retail environment as a Style Editor is a growing trend. Harvey Nichols does this on a grand level in sophisticated department stores across the UK. Now stores like G.Room offer an edited selection of products on a micro level.

Opened recently on the London's revitalised Carnaby Street, G.Room focuses on ‘male grooming' mixing ‘beauty' products such as shaving soap, moisturisers and aftershave with a select range of shirts, suits, cuff-links and even CDs. The use of Ian Flemming books scattered around the store makes it a perfect haven for any would be Mr. Bond.

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