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Want to give your customers a little brand experience? Then open up a store. You're not a retailer? Who cares.... Companies are using retail space in imaginative ways to, quite...

Guy Brighton
  • 13 september 2004


Want to give your customers a little brand experience? Then open up a store. You’re not a retailer? Who cares…. Companies are using retail space in imaginative ways to, quite literally, give their customers a taste of their products. Isaac Mizrahi launched his range for the Target chain in a special store, Song – the value airline – announced their launch with a SoHo store where you could even try the seats and eat the food!!

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